Discovery Network International Acquires "Get Out Alive With Bear Grylls" From Electus International To Air On Discovery Channel

Discovery Network International Acquires "Get Out Alive With Bear Grylls" From
      Electus International To Air On Discovery Channel Internationally

PR Newswire

NEW YORK, April 4, 2013

NEW YORK, April 4, 2013 /PRNewswire/ --Discovery Networks International (DNI)
and Electus International today announced the sale of "Get Out Alive with Bear
Grylls," a new, larger-than-life and extreme adventure reality-competition
series headlined by world-renowned adventurer Bear Grylls. The series, which
will premiere in the U.S. on NBC this Summer, is co-produced by Bear Grylls
Ventures and Ben Silverman's multimedia studio, Electus. The series will
premiere on Discovery Channel beginning in third quarter 2013 and will air in
218 countries and territories across Western Europe, CEEMEA (Central Eastern
Middle East and Africa), Latin America and Asia Pacific.

"We are happy to be working with Electus to bring Bear's new survival program
to DNI," said Luis Silberwasser, EVP & Chief Content Officer, DNI. "Survival
is such a key genre for us and having Bear back home on Discovery Channel
internationally is a great win for us. Joining 'Get Out Alive with Bear
Grylls' with our recently announced original commission, 'Bear's Ultimate
Survival,' will guarantee our viewers the compelling heart-pumping programming
that they expect of us."

"Get Out Alive with Bear Grylls" features Bear putting teams of two to test
the wild, well beyond their most extreme imaginations. The series is filled
with raw, tough, unrelenting journeys that inspires and teaches these teams
the essentials of survival that may one day save their lives. Additional
creative details will be revealed at a later date.

"There is no one like Bear – he is truly the most awe-inspiring talent the
world of survival adventure has ever seen," said John Pollak, President of
Electus International. "We could not be more proud to partner with Discovery
Networks International to bring this show to life on such a global scale."

Grylls' passion for the outdoors was forged during his childhood in the UK on
the Isle of Wight where his late father taught him to climb and sail. Trained
from a young age in martial arts, Grylls went on to spend three years as a
soldier in the British Special Forces, serving with 21 SAS. Despite a
free-fall parachuting accident in Africa where he broke his back in three
places, Grylls went on to become one of the youngest climbers ever to reach
the summit of Mount Everest. Today, Grylls is perhaps best known for his
international TV series "Man vs. Wild" (known as "Born Survivor" in the UK.),
which has achieved a global audience of over 1.2 billion followers and author
of his #1 best-selling book "Mud, Sweat and Tears." 

About Electus
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world, including: broadcast, cable, digital, OTT and various emerging
technologies. The company connects advertisers, distributors and content
creators early on in the development process, enabling marketers and
advertisers to be true partners in campaigns and content creation. Electus
International, the global distribution arm of Electus, is responsible for all
international sales and distribution for Electus' programming and its studio
partners as well as programs and formats from other well-known 3rd party
providers. Electus is an operating business of IAC (NASDAQ: IACI). For more
information on Electus, visit www.electus.com.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1
nonfiction media company reaching more than 1.8 billion cumulative subscribers
in 218 countries and territories. Discovery is dedicated to satisfying
curiosity through 155 worldwide television networks, led by Discovery Channel,
TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint
venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first
24-hour 3D network. Discovery also is a leading provider of educational
products and services to schools and owns and operates a diversified portfolio
of digital media services, including Revision3. Discovery Networks
International distributes 26 international brands, reaching over 1.3 billion
cumulative subscribers with programming available in 45 languages. For more
information please visit www.discoverycommunications.com.

About Bear Grylls Ventures
Bear Grylls Ventures (BGV), led by CEO Delbert Shoopman, manages all
television, film, books, licensing and endorsement deals for the survival
expert. The goal of the company is to develop and endorse projects that
embrace adventure and inspire people to realize their dreams. Several product
partners include Gerber Knives, Craghoppers, Bushnell, Coreban, Degree Men,
Bear River and Dockers.

Media Contacts:
Discovery Networks International
Elizabeth Hillman, 240/662-2664
Elizabeth_Hillman@discovery.com

Electus/IAC
Justine Sacco,212/314-7326
Justine.sacco@iac.com

Sunshine Sachs
Jessica Berger/Whitney Kuhn 212/691-2800
berger@sunshinesachs.com/kuhn@sunshinesachs.com

Bear Grylls Ventures
Delbert Dean Shoopman III, 424/229-9612
delbert.shoopman@beargryllsventures.com

SOURCE Electus

Website: http://www.electus.com
 
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