Avnet Embedded’s Rorke Data Introduces Next Generation File-Based Editing Platform with HP Technology

  Avnet Embedded’s Rorke Data Introduces Next Generation File-Based Editing
  Platform with HP Technology

2013 NAB Show

Business Wire

PHOENIX -- April 4, 2013

Rorke Data, a business unit of Avnet Electronics Marketing Americas, a
business region of Avnet, Inc. (NYSE: AVT), today announced its File-Based
Editing Platform v.2.0 will include HP technology on a global basis.

Film, television and media content editors must deliver content in multiple
formats and bit rates under tight deadlines. As they look to meet increasingly
difficult requirements, they find that legacy storage solutions aren’t fast
enough, cost-effective or scalable enough to meet their needs. Utilizing HP
technology, Rorke Data provides a complete platform that is built on HP MSA
Storage, HP StoreEver MSL Tape Libraries, HP Z Workstations, HP ProLiant DL380
G7 servers, and HP SN6000 Stackable Fibre Channel switches and also includes
host bus adapters and system storage software – enabling editors to do more
for less on an open, standards-based system. Rorke Data, a business unit
within Avnet Embedded, helps simplify the editorial process by coupling
Flavorsys’ Strawberry Project Management Software and its own HyperFS file
System (Digital Content Archive), support services and supply chain
management. This solution allows for near real-time revision control across
multiple desktop platforms and remote locations. As well, it allows for
multiple editing platforms to interoperate together in one storage area
network (SAN), providing the ability to create content, collaborate and
archive content from the online disk tier to cost-efficient and secure tape

Rorke Data will demonstrate these solutions at its booth (SU2606) at NAB (the
National Association of Broadcasters) Show, April 8-11 in Las Vegas. NAB Show
is comprised of content creators, managers and more – from all points along
the broadcasting life cycle from creation to consumption. Attendees visiting
the Rorke Data booth can see how HP and Rorke can help editors meet the
challenges of content delivery.

“Editors around the world need a solution to store more files, streamline
operations and cut costs on standards-based, open systems. This transformative
end-to-end platform is available today from HP and delivered by Rorke – and it
makes the editorial process easier, faster and more cost-effective than ever
before,” said Chuck Kostalnick, senior vice president, Avnet Embedded.

“Outdated storage systems just can’t cut it anymore, especially for media and
entertainment companies trying to deal with growing demand to store, manage
and deliver more content at a faster pace,” said Ray Thompson, program
manager, Storage, HP. “The Rorke File-Based Editing Platform with HP
technology offers media content editors a fast, reliable and affordable
solution for editing, managing and archiving content across multiple

To register or to find out more about NAB Show 2013, visit:

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.


Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Public Relations
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