Starbucks Names Matthew Ryan Global Chief Strategy Officer

  Starbucks Names Matthew Ryan Global Chief Strategy Officer

Business Wire

SEATTLE -- April 4, 2013

Starbucks Coffee Company (NASDAQ:SBUX) today announced that it has appointed
Matthew Ryan as global chief strategy officer. Ryan was previously senior vice
president of global brand, franchise and customer relationship management for
The Walt Disney Company.

Matthew Ryan (Photo: Business Wire)

Matthew Ryan (Photo: Business Wire)

“The Starbucks Experience is built on our partners’ (employees) passion for
creating meaningful moments of connection more than 70 million times every
week and our company’s devotion to continuously innovating new choices and
experiences that surprise and delight our customers at every interaction,”
said Starbucks chairman, president and ceo Howard Schultz. “Matt’s innovative
approach to customer analytics, market segmentation and brand optimization
will bring a new level of insight and imagination to Starbucks and our
significant brand ambitions.”

Ryan will report to Schultz and serve on Starbucks senior leadership team. He
will lead Starbucks long-term strategic planning process; improve the
monetization of Starbucks retail, channel and emerging brands; and strengthen
the company’s fast-growing customer relationship management and loyalty
capabilities. Starbucks global customer insights and strategy teams will
report to Ryan.

Starbucks new chief strategy officer will also serve on the company’s Global
Brand Leadership Team responsible for integrating the company’s regional brand
and marketing initiatives. Ryan will partner with Starbucks recently appointed
global chief marketing officer, Sharon Rothstein, to bring enhanced customer
insights and analytics to the company’s brand expression and customer

“To be a great and enduring brand, you must know your customers and they must
know you; and Starbucks, like Disney, is one of the few companies in the world
that has truly authentic connections with their customers that stand the test
of time,” said Ryan. “Starbucks is building one of the most admired, important
and exciting brands of the 21^st Century and I couldn’t be more humbled and
energized about the opportunity to help navigate and accelerate the
game-changing journey they have already begun.”

As senior vice president, brand, franchise and customer relationship
management since 2000, Ryan has led the stewardship and development of
Disney’s global brand equity across the company. In this role he provided
consumer input into the company’s long-term strategic planning, oversaw the
development and cultivation of character franchises, and led development of
cross-divisional customer relationship management programs, including the
Disney Rewards Visa card. Prior to joining Disney in 1998, Ryan held senior
strategic planning roles with several national and international advertising

Ryan graduated from Harvard University with a bachelor’s degree in history and
literature. He will start in May and will be based in Seattle at the Starbucks
Support Center.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at

Photos/Multimedia Gallery Available:



Jim Olson, +1-206-318-7100
Investor Relations:
JoAnn DeGrande/Greg Smith, +1-206-318-7118
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