Audi and T-Mobile Partner to Launch the Industry's Most Competitively Priced In-Vehicle Data Plan

Audi and T-Mobile Partner to Launch the Industry's Most Competitively Priced In-Vehicle Data Plan 
New Plan Offers Real-Time Content and Secure Internet Access for as
Little as $15 per Month 
HERNDON, VA -- (Marketwired) -- 04/04/13 --  Audi of America and
T-Mobile USA, Inc. today announced a new data plan that will provide
Audi drivers with in-vehicle connectivity at a fraction of the cost
of its competitors' plans.  
With the new data plan, Audi owners can obtain real-time news,
weather and fuel prices, access to Google Earth(TM) and Google
Voice(TM) Local Search and retrieve information conveniently and
securely over Wi-Fi through the award-winning Audi connect(R)
infotainment and navigation system for as little as $15 per month.
Passengers in models featuring Audi connect can enjoy broadband
connectivity for up to eight devices. 
A leading national customer satisfaction survey showed that Audi
buyers rank the Audi connect service as the second largest factor
behind their purchase decision -- just behind design and ahead of
engine performance. Today, with the new data plan pricing, Audi and
T-Mobile enable even more Audi drivers and their passengers to access
high-speed data services on the go.  
"Audi and T-Mobile worked closely to develop the new pricing plan
based on extensive research and feedback from both dealers and
customers," said Anupam Malhotra, Senior Manager, Connected Vehicle,
Audi of America. "The T-Mobile-powered Audi connect service delivers
unmatched connectivity to our customers at a rate that will turn
their Audi into the ultimate mobile device. This plan will help move
us toward the goal of one million connected Audi vehicles on the road
worldwide by 2015." 
"Customers want to have the wireless experience they want when they
want it -- at home, at work, or in their car. Through our partnership
with Audi, customers can now access award-winning in-vehicle service
and virtually unlimited data access for as little as $15 per month,"
said Rusty Lhamon, Director of M2M at T-Mobile.  
Audi was the first global auto manufacturer to offer factory-fitted
in-vehicle Wi-Fi connectivity with the launch of Audi connect in
2011. With Audi connect, drivers and their passengers have a true
view of their route with Google Earth and real-time Sirius XM(R)
Traffic information via enhancements to the Audi MMI Navigation plus
system. Audi connect also features real-time localized weather, news
and fuel prices; Google Voice Local Search for detailed information
about travel destinations, such as restaurant or hotel hours, pricing
and customer reviews; and the myAudi Destination feature, which
allows users to log on to Google Earth from virtually any location in
the U.S. and download up to 50 destinations to the vehicle. 
With the plan announced today, new and existing owners of cars
equipped with Audi connect can pay $450 at any time to receive full
data services over 30 months, a plan equaling just $15 per month or
less if the Audi owner enjoyed the six-month free trial period
included at purchase. Alternatively, for $30 per month, customers may
also choose a month-to-month Audi connect service plan.  
Customers with an existing Audi connect subscription plan can sign up
at the dealership or through For more
information, please visit 
To learn about Audi connect, view "Beach Day":, and "The Surprise":    
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2012, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products, facilities and technologies. Visit or for more information regarding
Audi vehicle and business issues. 
Always pay careful attention to the road, and do not drive while
distracted. The features and technologies discussed above are
optional, may require an additional subscription with separate terms
and conditions, and should be used only when it is safe and
appropriate. The Wi-Fi hotspot feature is intended for passenger use
Audi of America Communications 
Brad Stertz
Tel.: +1 703 364 7440
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