Finnair Plus Members Can Now Easily Buy and Gift Loyalty Points
Points Now Powers Finnair's Buy and Gift Functionalities
TORONTO, April 4, 2013 (GLOBE NEWSWIRE) -- Points, (TSX:PTS) (Nasdaq:PCOM),
global leader in reward currency management, announced today a partnership
with Finnair that provides Finnair Plus members with the ability to buy and
gift Finnair Plus points.
Points now powers Finnair Plus' points buying and gifting functionalities,
increasing the flexibility of their loyalty program and adding even more value
for its members. Finnair, which is celebrating its 90^th anniversary this
year, is one of 12 member airlines that comprise the oneworld alliance. In
2012, Finnair was named the best Northern European Airline at the World
Airline Awards, solidifying their position as one of the today's leading
airlines. With recent expansion throughout Europe and the Asian marketplace
and serving over 70 destinations worldwide, Finnair is quickly building its
"As Points looks to expand its geographic footprint, adding leading
international airlines such as Finnair to our platform is a great way to widen
and deepen the loyalty marketplace," said Points International Chief Executive
Officer, Rob MacLean. "We're proud to partner with an award-wining, tenured,
and growing airline to further the success of both of our companies."
Mikko Tuomainen, Head of Internet Sales and Loyalty Programs, confirmed Mr.
MacLean's sentiments: "Points International is the industry leader in loyalty
program innovations, and we are excited to be working directly with them to
enhance our Finnair Plus program. We're excited to continue to offer great
value to our members."
Points works in partnership with all loyalty and reward programs active
onPoints.com, and all transactions are fully approved by program operators.
For more information, followthe companyonTwitter,Facebookor
Points, publicly traded as Points International Ltd. (TSX:PTS) (Nasdaq:PCOM),
is the global leader in loyalty currency management. Via a state-of-the-art
loyalty commerce platform, Points provides loyalty eCommerce and technology
solutions to the world's top brands to enhance their consumer offerings and
streamline their back-end operations. Points also manages the largest Loyalty
Commerce Network and online loyalty wallet platform, Points.com, to give the
network's 500 million members the ability to trade, track, exchange, and
redeem loyalty points, miles, and rewards.
As the industry's pioneer of loyalty currency management and loyalty
technology innovator, Points' solutions enhance the management and
monetization of loyalty currencies ranging from frequent flyer miles and hotel
points to retailer and credit card rewards, for more than 45 partners
worldwide. In addition to these services, Points' unique SaaS products allow
eCommerce merchants to add loyalty solutions directly to their online stores,
rewarding customers for purchases at the point-of-sale.
Finnair is an airline specialized in fast connections between Europe and Asia
via Helsinki. The airline carries more than eight million passengers annually
and connects 13 cities in Asia with more than 60 destinations in Europe. The
airline, a pioneer in sustainable flying, operates a young, modern fleet and
has the highest score of any publically disclosing airline in the worldwide
Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax
ranking, Finnair has also won the World Airline Award for Best Airline
Northern Europe for the past three years running. Finnair has been a member of
the oneworld alliance since its founding in 1999.
CONTACT: Investor relations:
Laura Bainbridge/ Kimberly Esterkin
T. (310) 829-5400;
E. email@example.com /
Points Media relations:
Corporate Communications Manager
T. 416.596.6370 x3130;
Mikko Tuomainen, Head of Internet Sales and Loyalty Programs
T. +358 9 818 2852
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