GET. BEYONCE. NOW.

Pepsi Unveils Visionary New Global Campaign that 'Shatters' Illusion and
Features New Beyonce Song "Grown Woman"

Creative Collaboration Will Entertain Billions and Appear in More Than 70
Countries Worldwide Starting April 4th

PR Newswire

WHITE PLAINS, N.Y., April 4, 2013

WHITE PLAINS, N.Y., April 4, 2013 /PRNewswire/ -- Beyonce and Pepsi take the
ultimate trip down memory lane, only to realize the excitement of the moment
is NOW in a new global advertising campaign unveiled today. The creative
collaboration, mutually developed by Beyonce and Pepsi as part of the
previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT
in a special digital premiere on, followed by airings in
more than 70 countries worldwide beginning on April 4^th. The spot, which
will be seen by more than a billion people, also features "Grown Woman," an
infectious new track from Beyonce.

The global partnership is the next iteration of Pepsi's "Live for Now" brand
spirit, which encourages fans to embrace the NOW and be at the epicenter of,
and helping to define, pop culture – a mindset shared by both Beyonce and
Pepsi. It is also the current cornerstone of Pepsi's breakthrough, global
music strategy which supports emerging, rising and iconic stars alike by
providing them with truly global reach, promotional support and innovative
resources, such as "The Pepsi Opening Act" platform, and offers fans
extraordinary, unforgettable music and experiences.

The spot entitled "Mirrors", one of the first creative collaboration elements
of the partnership, sees Beyonce's most iconic personalities from her past –
including "Bootylicious" Beyonce, "Sasha Fierce" and "Crazy in Love" Beyonce –
go head-to-head in a dance-off in a mirrored studio. As it progresses,
Beyonce recreates her most memorable moves before being inspired to create a
fresh, never-before-seen routine. "Mirrors" chronicles Beyonce's realization
that all these experiences and personas helped her become who she is NOW, much
like the story of a "Grown Woman" – the perfect visual embodiment of the "Live
For Now" brand ethos.

"I had so much fun collaborating on this campaign with Pepsi. I got to re-live
some of my favourite past characters and looks. It was the first time I saw
those costumes in years and it was very emotional," says Beyonce. "I'm proud
of those moments and they all connect in some way and have helped me evolve
into who I am today."

Beyonce and Pepsi enjoy a long-standing relationship that goes back more than
a decade and includes groundbreaking, international campaigns in which she
starred alongside Jennifer Lopez, David Beckham, P!nk and Britney Spears.
Beyonce was intimately involved in every aspect of the creative development
of this campaign - from the storyline to the overall styling and selection of
which 'Beyonce's' best bring to life the journey she has been on, to become
who she is NOW.

"There isn't an artist that embodies what it means to "Live for Now" more than
Beyonce. She is a true trendsetter and is at the epicenter of pop culture
today, and we couldn't have asked for a better creative partner to bring our
shared visions to life. While this advertising is the first phase of our
wide-ranging collaboration, we are also co-developing ways to engage fans
around the upcoming "The Mrs. Carter Show World Tour," and incubating a lot of
other cool creative content together to entertain our fans, create indelible
moments and continue to shape pop culture," said Brad Jakeman, President,
Pepsi Global Beverages Group.

"As one of the first markets to showcase the commercial, we are continuing our
Super Bowl Halftime Show momentum and storyline with Beyonce in a way that
only Pepsi could deliver – by infusing a pop culture icon, never before heard
or seen musical content, and the excitement of NOW," said Simon Lowden, CMO,
Beverages, PepsiCo. "We are also anxious to announce some exciting consumer
engagement opportunities around the "Mrs. Carter Show World Tour" which will
debut here in the United States in late June in Los Angeles."

"Mirrors" was shot in New Jersey (USA), directed by Jake Nava who has
collaborated with Beyonce on numerous projects including the indelible "Crazy
in Love" video and filmed by Oscar award-winning cameraman Claudio Miranda.

To watch the brand new "Mirrors" advert and find out more on Pepsi's 2013
campaign visit, and for more information visit,

Notes to editors:

TVC title: Mirrors
Production company: Framestore - special effects; Cut and Run - editing
Director: Jake Nava. He has collaborated with Beyonce on a number of
projects, including directing Crazy In Love.
Advertising agency: 180 LA
Location of shoot: Newark, New Jersey, USA

About PepsiCo:

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please

Beyonce's personal site, in her own word and through her own eyes.

The one true voice online for Beyonce.


Contact: Esther-Mireya Tejeda, Manager, Brand Pepsi Communications,
914.253.3347,; or Isabel Quinteros, PMK*BNC
on behalf of Pepsi, 310.854.4755,
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