HCL ME Tablets Collaborates with Fashion Designer Nida Mahmood

New Delhi, Delhi, India, Wednesday, April 03, 2013 -- (Business Wire India) 
-- Unique amalgamation of technology and fashion!  
-- A time machine concept on the ramp – costumes adorned with HCL ME Tablets! 
HCL Infosystems Ltd. India's premier services and ICT systems integration,
distribution and hardware company collaborated with Nida Mahmood, an artist,
fashion designer and painter, to showcase its latest range of ME tablets to
audiences in a recently held fashion event. A fusion of fashion and technology,
this designer's collection was presented in an unique manner. The show saw the
installation and a model, as part of the live installation designed entirely
with HCL ME Tablets. 
The entire installation, called VDO GAGA was themed around the concept of a time
machine on which, the muse and protagonist of the collection, travels around
through time and space. HCL ME tablets were an integral part of the 3 wall
installation setup and the outfit adorned by the muse. The presentation was
extremely interactive as the tablets played live media content and were
programmed by a time delay application which brought close to 100 tablets alive
at the same time.  
Speaking on the occasion, Mr. Gautam Advani, Global Head, Mobility Business
Unit, HCL Infosystems Ltd said, “We are delighted to be associated with Nida
Mahmood and want to compliment her for this unique concept of blending
technology with art and fashion. ME Tablets has helped transform Nida Mahmood's
creative thought into reality. This is just the beginning of our association and
we look forward to be a part of more such innovations in future. Also the tablet
being a lifestyle product, the device finding its way onto a fashion ramp is
indeed apt!”  
Speaking on the occasion, Nida Mahmood said, “It's a great feeling and we at
New India Bioscope Co. are really excited about our association with HCL
Infosystems and ME Tablets. The confluence of art and the right application of
my thought endowed through ME Tablets has created this unique time capsule
called VDO Gaga. It gives me immense satisfaction to see everything falling into
This creative showcase of HCL ME tablets pulled in large crowds who were
enthralled to see the collection. The time machine installation in a larger
grandeur will be showcased at select venues by Nida Mahmood.  
About HCL Infosystems 
HCL Infosystems Ltd. with revenue (LTM) of US$ 2.0 billion (Rs 10,401 crores) is
India's Premier Technology Company and offers a wide spectrum of IT Services and
Products ranging from Cloud to Learning Solutions. As a complete IT solutions
provider the company offers comprehensive offerings in Enterprise Application
Services, IT Infrastructure Managed Services, System Integration, Office
Automation Products and Services, Distribution and Support Services. The company
operates in both the Consumer and the Enterprise space – offering the latest
mobility products and operating in verticals like BFSI, Telecom, and Healthcare
HCL Care, the support and service division of the company has one of the largest
and most extensive service networks across the country and provides end to end
support services for various IT, Telecom and Consumer Electronics products.HCL
Infosystems has one of the largest distribution network of digital lifestyle
global brands and an unparalleled robust service network in the country
including Tier 2 and 3 cities. Digilife Distribution and Marketing Services
(DDMS), a 100% subsidiary of HCL Infosystems focuses on multi brand distribution
and offers value added distribution for its partners including strategic
consulting services, last mile connect and support in marketing and promotions.
HCL Learning a division of the company covers the entire spectrum of education
and training requirements across schools, colleges, individuals and enterprises
and offers rich learning solutions across these segments. HCL Infosystems MEA
(Middle East and Africa), a fully owned subsidiary of HCL Infosystems is part of
the emerging markets outreach of the company and focuses on expanding the
business in the Middle East and African geographies and provides comprehensive
IT solutions to customers across verticals in the region. The company also has
robust operations in Singapore with its subsidiary HCL Insys Pte. Ltd. gaining
traction in the region with its Enterprise solutions including a strong offering
in Infrastructure Managed Services. 
For more information please visit us at www.hclinfosystems.in 
About HCL 
HCL is a $6.3 billion leading global technology and IT enterprise comprising two
companies listed in India - HCL Technologies and HCL Infosystems. Founded in
1976, HCL is one of India's original IT garage start-ups. A pioneer of modern
computing, HCL is a global transformational enterprise today. Its range of
offerings includes product engineering, custom & package applications, BPO, IT
infrastructure services, IT hardware, systems integration, and distribution of
information and communications technology (ICT) products across a wide range of
focused industry verticals. The HCL team consists of over 90,000 professionals
of diverse nationalities, who operate from 31 countries including over 720
points of presence in India. HCL has partnerships with several leading global
1000 firms, including leading IT and technology firms.  
For more information, please visit www.hcl.com 
To view the photograph, please click on the link given below: 
Costume adorned with HCL ME tablets recently showcased at a highly acclaimed
fashion show 
Media contact details 
Tanay Gogoi, Head Corporate Communications,
HCL Infosystems Ltd,
+91 9971179400 / +91 (120) 2520977 / 2526518 - Extn : 3414,
Shipra Atrya, Account Executive,
+ 91 9990731646,
Vibhuti Tandon, Account Associate,
+91 9718545253,
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-0- Apr/04/2013 07:23 GMT
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