Monetate Launches ActionBuilder - a New Way for Marketers to Create
Personalized Customer Experiences in Minutes
New core feature extends faster creative, visual and code-level control to
marketers, developers and business users
PHILADELPHIA, April 4, 2013
PHILADELPHIA, April 4, 2013 /PRNewswire/ --Monetate, a leading technology
solution provider that allows online marketers to leverage Big Data to create
personalized online customer experiences, today announced the release of
ActionBuilder, a new Monetate core feature that gives marketers the power to
create targeted campaigns in minutes, on any part of the website.
CafePress Inc., The World's Customization Engine™, used ActionBuilder to
customize its website around the NCAA tournament.
"The beauty of ActionBuilder is that we can take a campaign idea and execute
it almost instantly, anywhere on the website, without coding," said Wanchen
Tsai, manager, business intelligence and analytics at CafePress."Recently, we
created a targeted banner campaign based on the geographies of teams in the
NCAA tournament, so that visitors coming in from Louisville, for example, were
not presented with a rival team's gear. This was a time-sensitive campaign,
but with ActionBuilder, we deployed it successfully within minutes - something
that would have ordinarily taken significantly longer to accomplish."
(click here to see the ActionBuilder Overview Video)
An advanced visual editor, ActionBuilder makes it simple for marketers to
modify any part of their website, preview changes in real time, and then
immediately apply the experience to specific customer segments. Once created,
those actions are reusable and can be applied to completely different
campaigns. This means that marketers using ActionBuilder gain control of the
customer experience, allowing them to bypass backend systems to dynamically
change the web experience for specified visitors.
"ActionBuilder gives marketers even more speed and control when it comes to
personalizing the web experience for their customers," said Bruce Ernst, vice
president of product management at Monetate. "It gives brands the power to
target, deploy and test campaigns anywhere on the website within minutes,
which is a critical capability for marketers in today's constantly evolving
Monetate empowers marketers to leverage Big Data to create more personalized
and engaging online customer experiences. By providing more relevant web
interactions, leading brands are able to anticipate and react to consumer
preferences to generate stronger customer relationships and significantly
Monetate drives billions of dollars of revenue every year for some of the
best-known brands in the world, including Best Buy, Frontier Airlines,
Aeropostale, The Sports Authority and PETCO. The company's solutions and
conversion expertise enable marketers to deliver a more relevant customer
experience with unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser solutions to achieve
a new level of speed and control, allowing them to run 16 times more
optimization campaigns compared to industry averages. Monetate solutions
include advanced products for testing, merchandising, targeting and
cross-channel consistency, providing an opportunity to bypass IT restraints
and react in real time to customer demands. Monetate also helps marketers
implement best practices and drive online revenue through its expert strategic
services and content publishing teams. For more information, visit
http://monetate.comor follow us on Twitter @Monetate.
Contact: Marifran Manzo-Ritchie, Director of Corporate Communications,
Monetate, firstname.lastname@example.org, 215-987-4441; or Albie Jarvis, Porter
Novelli for Monetate, Monetate@porternovelli.com, 617-897-8236
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