ad:tech San Francisco Drives Discussions on Future of Gamification in Advertising

  ad:tech San Francisco Drives Discussions on Future of Gamification in

 San Francisco event will advance discussions on gamification in advertising
                through speaking panel and new gaming pavilion

ad:tech San Francisco 2013

Business Wire

DALLAS -- April 4, 2013

ad:tech San Francisco, the leading and most diverse digital marketing event in
the country, will be home to the latest discussions and content in
gamification through its new gaming pavilion, “game:tech,” and special
session, “Game On: How Gamification Drives Consumer Sales & Engagement.”

The gaming pavilion, “game:tech,” will have four pods showcasing games-related
marketing companies representing the future of gamification as it relates to
acquiring new customers, retaining current ones, encouraging social promotion
and adding a little fun to marketing efforts. This area on the Expo Floor will
feature a lounge space with vintage and current generation video game consoles
and a dedicated arcade “ambassador” who will be facilitating game play
sessions. Special session, “Game On: How Gamification Drives Consumer Sales &
Engagement,” will be held from 3:30-4:30 p.m. on April 9 and will feature
speakers from Electronic Arts, SponsorPay and NativeX.

To build the excitement for this gamification revolution before the show,
ad:tech is also partnering up with Alpha Flip for a special game contest.
Beginning Thursday April 4, 2013, through Friday, April 5, 2013, gaming
masters or aspiring gaming pros can enter and participate in the Alpha Flip
game by visiting the Alpha Game site for ad:tech . By end of day April 5,
2013, three winners will be selected and awarded with an Expo/Keynote pass to
ad:tech San Francisco next week.

“At ad:tech, we want to make sure that show attendees are on the leading-edge
of the latest industry trends discussions,” said Nicole Buraglio, marketing
director of ad:tech. “We recognize that gamification is becoming more and more
prominent in the digital marketing space and this pavilion and special session
will equip attendees with the tools they need to stay ahead of the pack.”

ad:tech San Francisco 2013, in conjunction with Under the Influence Summit
2013, is shaping up to be a stellar event. With 20+ hours of education in nine
tracks – including Mobile, Brand, Display, Performance, Innovation, Social,
Video, Tablets and Sponsored Workshops – plus four keynote sessions, there’s a
wide range of content led by thought-leaders serving all segments of the

More than 200 exhibitors will fill the Expo Hall with the latest products,
services and technologies and prime networking opportunities will keep the
community buzzing over the course of the two days. Those who sign up for
ad:tech San Francisco 2013 will have complementary access to the Under the
Influence Summit program.

More Information:

  *To register for and play in the Alpha Flip game contest, visit:
  *To register for ad:tech San Francisco 2013, visit
  *Download the ad:tech San Francisco app:
  *Follow @adtech on Twitter and join the conversation using #adtechsf

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition
that covers the entire digital marketing ecosystem. Worldwide events – 10
shows in seven countries annually – blend keynote speakers, topic-driven
panels and workshops to provide industry professionals with the tools and
techniques they need to compete in a changing world. For more information,

ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes
over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it
is currently active in North America, the Middle East, North Africa, Europe,
Asia and Australia, employing more than 300 staff. dmg :: events is a wholly
owned subsidiary of the Daily Mail and General Trust plc, one of the largest
media companies in the United Kingdom. For more information on dmg :: events,


Nicole Buraglio, 972-707-8973
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