Redefines Social Intelligence in Salesforce Chatter, Empowering Customer Companies to Tap Into the Power of Their Redefines Social Intelligence in Salesforce Chatter, Empowering
       Customer Companies to Tap Into the Power of Their Interest Graph

New Chatter Topics and Expertise will enable users to discover insights,
connect with experts and find related resources, all based on topics of
interest further raises the bar for social CRM—unleashing the power of
social intelligence to connect customers, partners and employees in entirely
new ways

PR Newswire

SAN FRANCISCO, April 4, 2013

SAN FRANCISCO, April 4, 2013 /PRNewswire/ -- [NYSE: CRM], the
enterprise cloud computing company, today redefined social intelligence in
Salesforce Chatter, empowering customer companies to tap into the power of
their interest graph and connect with their customers, partners, employees and
products in entirely new ways. With new Chatter Topics and Expertise, users
will be able to discover insights, identify experts and find related
resources, all based on topics of interest. Chatter, the leading enterprise
social network, is built on the Salesforce Platform, delivering social
intelligence in every Salesforce app.


Comments on the News

  o"Serendipity is not a strategy for connecting employees with the right
    information and experts," said Nasi Jazayeri, EVP of Salesforce Chatter, "Social intelligence in Chatter gives enterprises
    unmatched ability to unlock their internal knowledge base and deliver new
    levels of collaboration and productivity."
  o"Social intelligence in Chatter exposes ideas and content we didn't know
    existed," said Robert Lacis, Director of Sales Operations at Maxim
    Integrated. "Unlocking information and finding expertise in our company
    empowers users in just a few clicks—it is changing the dynamics of
    relationships between people, information and ideas. Chatter Topics is the
    missing link that is connecting people and ideas across information
  o"As enterprise social software grows into enterprise social networks
    (ESNs), solution functionality like profiles, activity streams and blogs
    have quickly become assumed," said Vanessa Thompson, research manager for
    IDC's Enterprise Social Networks and Collaborative Technologies. "Social
    intelligence will only make ESN's more pervasive by adding context to the
    funnel of data available and providing insight into past, current, and
    future actions."

Empowering Customer Companies to Tap Into the Power of Their Interest Graph
Social networks are training people to communicate, connect and consume
information in a new way. Consumers are building their social graph on
Facebook based on their connections with people—friends, family, colleagues
and groups. And consumers are building their interest graph on Twitter based
on the collection of brands, experts and hashtags they follow.

Today, customer companies are asking for a new way to tap into their
organization's social graph and interest graph. The intersection of these
graphs uniquely surfaces the influence, expertise and trends—within any
organization or community—to connect people and information in valuable new

Chatter is the global standard for enterprise social networks, driving new
levels of innovation with more than 195,000 active social networks globally.
With more than 200 million Chatter recommendations delivered to users each
month, Salesforce is harnessing big data to drive social intelligence in the
enterprise and raise the social IQ of every employee.

Social Intelligence in Salesforce Chatter—Unveiling Revolutionary Chatter
Topics and Expertise
Building on the success of previous social intelligence innovations like
Chatter Recommendations, Chatter Influence and Chatter Similar Files, new
Chatter Topics and Expertise will enable users to discover insights, connect
with experts and find related resources, all based on topics of interest.

Chatter Topics and Expertise will analyze and categorize structured and
unstructured information within Salesforce. Through this process, Chatter
Topics and Expertise will seamlessly connect related experts, files, groups
and other information, all on a single topic page. These topic pages will be
auto-curated through's patent-pending algorithms, magnified by
ongoing user engagement and validation of topic suggestions in the feed.

With new Chatter Topics and Expertise, users will be able to leverage both
their social graph and their interest graph. For example, a new hire will be
able to discover topic pages and groups to help her become productive within a
few hours versus days or weeks. Additionally, any employee will be able to
identify and connect with experts in real-time, whether it is a product expert
who provides insight into a development roadmap, or an influencer who drives
thought leadership. Now, every employee can contribute, discover and connect
like never before.

Salesforce Chatter: Setting a New Standard for Social CRM
Chatter is built on the Salesforce Platform and is embedded in all Salesforce
apps and any custom or partner apps built on the Salesforce Platform. With
social intelligence in Chatter, will set a new standard for
social CRM, revolutionizing the way companies sell, service and market:

  oSell: Salespeople will be able to instantly identify topics and experts
    critical to the deal they are working on—whether it is finding the latest
    competitive information as they walk into a customer meeting or connecting
    with a pricing expert to close a deal.
  oService: Customer service reps will be able to address customer issues
    more quickly—whether connecting customers with experts to deliver more
    in-depth solutions or anticipating a customer's next question based on
    related resources on a topics page.
  oMarket: Marketers will be able to collaborate and execute on campaigns
    more effectively—whether it is reacting more quickly to new market
    insights by topic, or leveraging experts to inform new creative concepts.

Pricing & Availability

  oChatter Recommendations and Chatter Similar Files are currently available
    in Salesforce Chatter.
  oChatter Influence iscurrently available in Salesforce Chatter Plus.
  oChatter Topics is now available in pilot and is currently scheduled to be
    generally available the second half of 2013.
  oChatter Topics pricing is currently scheduled to be announced upon
    generally availability.

Additional Information

  oLike Salesforce Chatter on Facebook:
  oLearn more about Salesforce Chatter:
  oFollow @Chatter and @Salesforce on Twitter

Founded in 1999, is the enterprise cloud computing leader.'s social and mobile cloud technologies enable companies to
transform into customer companies by connecting with their customers,
employees, partners and products in entirely new ways. Based on's real-time, multitenant architecture, the company's apps and
platform revolutionize the way companies sell, service, market and innovate.

  oGrow your business with the #1 sales app, Salesforce Sales Cloud
  oDeliver amazing customer service with the #1 service app, Salesforce
    Service Cloud
  oListen, engage, advertise and measure social marketing with the #1 social
    marketing app, Salesforce Marketing Cloud
  oBuild and deliver social and mobile apps with the Salesforce Platform, and
    extend success with the world's leading enterprise app marketplace, the

Any unreleased services or features referenced in this or other press releases
or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase applications should make
their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and
Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM."
For more information please visit, or call

Copyright © 2013, inc. All rights reserved. Salesforce,
Chatter, Sales Cloud, Service Cloud, Marketing Cloud,, AppExchange,
Salesforce Platform, and others are trademarks of, inc. Other
names used herein may be trademarks of their respective owners.


Contact: Media Relations: Katie Duffy,, (415) 836-3734,
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