Advertising and In-App Messaging APIs Added to the AT&T API Platform

     Advertising and In-App Messaging APIs Added to the AT&T API Platform

AT&T offers developers new ways to innovate and monetize

PR Newswire

NEW YORK, April 4, 2013

NEW YORK, April 4, 2013 /PRNewswire/ -- At the AT&T* Innovation Showcase , the
company today announced the availability of two new APIs: an Advertising API
and an In-App Messaging from Mobile Number API. These new APIs are available
in the AT&T API Platform and enable developers to integrate ad-revenue streams
and add innovative messaging functionality.

In addition, AT&T also announced enhancements to its Speech API, powered by
the AT&T WATSON^℠ speech recognition engine, providing developers with
speech-to-text and text-to-speech capabilities.

AT&T Advertising API
The Advertising API is a cross-platform, cross-carrier API that allows
developers to monetize their apps with in-app, paid advertising, offering an
80/20 revenue share that is driven by the number of advertisements a user
clicks.

With the Advertising API, developers can:

  oManage the user experience by defining the category, placement, context
    and delivery of the static image or text advertisements that will be
    pulled from a large and diverse inventory.
  oOffer an improved end-user experience since ads displayed will be
    optimized based on the identified device being used.
  oSet demographic parameters to target ads and increase end-user engagement.
  oAccess yield management and reporting capabilities to actively monitor the
    success of their campaign. 

AT&T In-App Messaging from Mobile Number API
In-App Messaging from Mobile Number is a RESTful API that enables developers
to integrate message functionality in a new way. Using this API, developers
can create experiences that let users send text and picture messages from
their AT&T mobile number without exiting the app, helping lead to more engaged
users. Having the messages sent from an AT&T mobile number allows friends and
family to easily recognize the sender, improving the in-app messaging
experience.

AT&T Speech API
AT&T has enhanced its Speech API to optimize speech recognition performance
through additional speech contexts that are tuned for gaming and social media
apps. It also offers a generic context, which can be customized for certain
words used specifically within the app. This capability makes the context
perfect for command-and-response apps, or those in which app users only say a
limited set of words or phrases.

In addition to offering speech-to-text capabilities, the API now offers
text-to-speech, supporting both English and Spanish languages. Developers can
simply send text as part of the API call, and that text will be read back by a
voice of the developer's choice.

"AT&T is dedicated to helping developers achieve success and remains committed
to providing this community with the cutting-edge APIs needed to help them
bring innovative solutions to market quickly and easily," said Carolyn
Billings, Associate VP, AT&T Developer Program. "By enhancing and adding great
new APIs to our Platform, AT&T is creating a win-win for everyone involved –
developers are able to enhance their customers' app experience while enjoying
new revenue streams."

To assist with implementation, AT&T offers software development kits (SDKs)
for these and all APIs on the AT&T API Platform. For more information on the
AT&T Developer Program and the AT&T API Platform, visit developer.att.com.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and internationally. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus
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SOURCE AT&T Inc.

Website: http://www.att.com
Contact: Ashley Hoptay, AT&T Corporate Communications, 214-782-6238,
ashley.hoptay@att.com