QVC and Fashion Footwear Association of New York Invest in Personalized Breast Cancer Therapy Research

QVC and Fashion Footwear Association of New York Invest in Personalized Breast
                           Cancer Therapy Research

Gift to The Wistar Institute to Fund Triple Negative Breast Cancer Treatment

PR Newswire

WEST CHESTER, Pa., April 4, 2013

WEST CHESTER, Pa., April 4, 2013 /PRNewswire/ --QVC and the Fashion Footwear
Association of New York (FFANY), building on a 19 year philanthropic
relationship supporting breast cancer research, have announced a $140,000
grant to fund research at The Wistar Institute on a specific and deadly form
of breast cancer called triple negative.

"The mission of the QVC-FFANY relationship is to support the most promising
research with the potential to end breast cancer," said Mike George, president
and CEO of QVC. "We are proud to support The Wistar Institute's work as it
holds great promise for developing new treatments for breast cancer and saving
women's lives." QVC addresses critical health issues for women by working with
organizations, like FFANY, to invest in life-saving research.

Close to 300, 000 women are diagnosed with breast cancer each year. Of these,
nearly one in four breast cancer cases is classified as triple negative.
Triple negative patients have a higher rate of relapse following treatment
than other breast cancer patients, and therefore, have lower overall survival

Triple negative patients have tumors that are missing three proteins found in
normal cells. These proteins are critical to deciphering chemical signals,
like those from hormones. The laboratory of Dario Altieri, M.D., Director of
The Wistar Institute Cancer Center, set out to discover how triple negative
breast cancers survive without these important proteins and, in doing so, they
found a common factor. Since cells require these signals in order to grow and
divide, triple negative breast cancer cells survive by using a gene that is
normally "switched off" in adults: Notch-1. While the road to creating
therapies is a long one, Altieri is committed to advancing research of Notch-
1 with the ultimate goal of developing new treatments for triple negative
breast cancer.

"This funding will help us develop better, more targeted therapies against
this highly aggressive form of breast cancer," Altieri said. "We are grateful
to QVC and FFANY for their vision in ensuring this promising line of research
moves forward."

This year, QVC and FFANY will celebrate 20 years of the QVC Presents "FFANY
Shoes On Sale" broadcast, which has donated more than $40 million for breast
cancer research and education.

About The Wistar Institute
The Wistar Institute is an international leader in biomedical research with
special expertise in cancer research and vaccine development. Founded in 1892
as the first independent nonprofit biomedical research institute in the
country, Wistar has long held the prestigious Cancer Center designation from
the National Cancer Institute. The Institute works actively to ensure that
research advances move from the laboratory to the clinic as quickly as
possible. The Wistar Institute: Today's Discoveries – Tomorrow's Cures. On the
Web at

About the Fashion Footwear Charitable Foundation
The Fashion Footwear Charitable Foundation was created to support ongoing
research and education programs in the fight against breast cancer and is
supported by members of the Fashion Footwear Association of New York (FFANY).
Donated footwear is sold on live television through QVC during the Fashion
Footwear Charitable Foundation's annual charity benefit, QVC Presents "FFANY
Shoes on Sale." Net proceeds are distributed to leading breast cancer research
and education institutions across the United States, including beneficiaries
for the 2012 event: The Abramson Cancer Center of the University of
Pennsylvania, The Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and
Washington University School of Medicine, The Breast Cancer Research
Foundation, The John Wayne Cancer Institute Breast Center at Saint John's
Health Center, The Samuel Oschin Comprehensive Cancer Institute at
Cedars-Sinai Medical Center, The Susan F. Smith Center for Women's Cancers at
Dana-Farber Cancer Institute, The University of Michigan Comprehensive Cancer
Center's Breast Oncology Program, The University of Pittsburgh Cancer
Institute and The Winthrop P. Rockefeller Cancer Institute of the University
of Arkansas for Medical Sciences. The Fashion Footwear Charitable Foundation
makes its home at 274 Madison Avenue, Suite 1701, New York, NY 10016,

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation
(NASDAQ:LINTA), is the world's leading video and ecommerce retailer. QVC is
committed to providing its customers with thousands of the most innovative and
contemporary beauty, fashion, jewelry and home products. Its programming is
distributed to approximately 250 million homes worldwide through operations in
the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China.
West Chester, Pa.-based QVC has shipped more than a billion packages in its
26-year history and the company's website,, is ranked among the top
general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered
service marks of ER Marks, Inc.


Contact: Ilana McCabe, 484-701-8924,
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