Fuel Rewards Network Program Results in Big Savings at Shell
Innovative Program Helps Consumers Turn Everyday Purchases into $68 Million in
Fuel Savings at Shell and Counting!
HOUSTON, April 4, 2013
HOUSTON, April 4, 2013 /PRNewswire/ --Shell knows that paying less for fuel
continues to be top of mind and consumers are hungry for a loyalty rewards
program that will help them drop their price at the pump. The Fuel Rewards
Network™ (FRN) program, the first-of-its-kind national program, offers
consumers a way to pay less for fuel by earning rewards on everyday purchases
that can be redeemed for fuel savings at participating Shell stations
nationwide. Since the program's launch in 2012, consumers have saved more than
$68 million on high quality fuel at Shell stations^1. FRN Members save on
average $0.31 per gallon on their purchases of all grades of Shell Nitrogen
Enriched Gasolines at Shell, though some savvy Members have paid as little as
just $0.01 per gallon^2.
The FRN program, owned and operated by Excentus, is now available in nearly
200 cities nationwide and allows consumers to combine multiple rewards offers
– or cents per gallon rewards – together for potentially huge savings on high
quality Shell fuels right at the pump.
"Forty four percent of FRN Members are new Shell customers who are pleased to
see their fuel savings become a reality by earning rewards on the items that
they are already buying," said Dan Little, Shell North American Fuels
Marketing Manager. "These consumers have experienced the savings power of the
FRN program allowing them to combine their rewards instantly at the pump so
they can save as much as one, two and even three dollars off or more per
gallon on high quality fuel at Shell."
The FRN program goes beyond traditional loyalty programs by providing
consumers with multiple opportunities to earn rewards through brand-name
online merchants and at grocery stores, restaurants, retailers and service
providers coast-to-coast (ways to save vary by market):
oShop Online: Access nearly 700 brand name online merchants offering at
least 5¢/gal for every $50 you spend. Some may offer 2x, 5x, 10x rewards
or more to multiply your savings!
oDine Out: Link a payment card to the Dining program and earn 10¢/gal for
every $50 you spend at 10,000+ participating restaurants nationwide.
oBuy Groceries: Link your local participating grocery store's rewards card
to your FRN Account and earn rewards on your grocery store purchases.
oGet eCoupons: Select eCoupons at fuelrewards.com and earn Fuel Rewards^®
savings when the eCoupons items are subsequently purchased at
participating grocery and drug stores.
oShop at Shell: Purchase specially marked products inside the convenience
store as well as car washes or auto services at participating Shell
stations to earn Fuel Rewards savings through the Shell^® Fuel Rewards^®
Fuel Rewards savings can be redeemed on all three grades of Shell Nitrogen
Enriched Gasolines including Shell V-Power® Premium Gasoline and Shell Diesel
at participating stations – up to 20 gallons per purchase, per vehicle.
"We recognize that consumers are looking for ways to save and we are proud to
continue to evolve the FRN program to not just meet this need but help
consumers see a real difference when they fill up," said Dickson Perry,
Founder, Chairman and CEO of Excentus. "We look forward to offering increased
savings for our Members and making the FRN program the place people turn to
save on fuel at Shell."
Signing up for the FRN program is easy! Consumers just need a free Fuel
Rewards Network Card, which they can pick up at any participating Shell
station. After activating their FRN Card online at fuelrewards.com, consumers
can start earning Fuel Rewards savings by making the purchases they already do
every day and redeeming their rewards for fuel savings at Shell.
Consumers can follow these easy steps to activate their FRN Card:
1.Go to fuelrewards.com and click "Sign Up" to activate your FRN Card. If
you don't already have an FRN Card you can request an FRN Card online
during sign up to be mailed to you.
2.Select "Fuel Rewards Network" for your card.
3.Enter your card number and PIN. Follow the steps to complete online
Activate your FRN Card by downloading the FRN Mobile App for iPhone^® or
Consumers across the country have already started integrating the FRN program
into their family budgeting strategies to help them save. Amy Desrosiers,
Chicago, IL resident and blogger of Savvy Saving Couple, says "[The] Fuel
Rewards Network program is a great program because let's face it, most of us
shop online, and have to go food shopping. So why not link your Fuel Rewards
Network Card and your grocery store loyalty card to your FRN Account, and
start earning Fuel Rewards savings?"
Consumers can sign up and watch their fuel savings add up and learn more about
the FRN program by visiting www.fuelrewards.com or by downloading the FRN
Mobile App for iPhone or Android. Or find the Shell 'On the Road' tab on
Facebook at http://www.facebook.com/shell or visit the Fuel Rewards Network
program page at http://www.facebook.com/fuelrewards for more information.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, with a network of
approximately 6,000 Shell-branded gasoline stations in the western United
States. Another 8,300 Shell-branded stations in the eastern and southern
regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between
Shell Oil Company and Saudi Refining, Inc.
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group
of energy and petrochemical companies with 93,000 employees in more than 90
countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]
Excentus Corporationis the creator of and patent-holder for marketing
programs and services that utilize price roll down discounts at the pump as
the ultimate consumer reward. Excentus has spent more than fifteen years
developing and perfecting the Fuel Rewards Network™ program's technology and
program features to make it easy for consumers to save money on fuel and
convenient for businesses to build loyalty and create value for customers. The
growing Fuel Rewards Network™ program provides Members with the opportunity to
earn free fuel simply by purchasing the things they normally would from more
than 1,400 retail locations, nearly 700 online merchants, and 10,000+
restaurants, and redeeming their rewards at participating fuel stations across
the country. To date, Excentus has helped more than 10 million consumers save
hundreds of millions of dollars on fuel. Excentus currently holds nine patents
on the technology behind the cents per gallon model and licenses various uses
of its patent portfolio to provide private-label fuel discount programs
through its business unit,Centego II, LLC. Headquartered inDallas, Texas,
Excentus was founded in 1996 and is a privately held company with more than
150 employees. For more information please visitwww.excentus.com
The companies in which Royal Dutch Shell plc directly and indirectly owns
investments are separate entities. In this press release "Shell", "Shell
group" and "Royal Dutch Shell" are sometimes used for convenience where
references are made to Royal Dutch Shell plc and its subsidiaries in general.
Likewise, the words "we", "us" and "our" are also used to refer to
subsidiaries in general or to those who work for them. These expressions are
also used where no useful purpose is served by identifying the particular
company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell
companies" as used in this press release refer to companies in which Royal
Dutch Shell either directly or indirectly has control, by having either a
majority of the voting rights or the right to exercise a controlling
influence. The companies in which Shell has significant influence but not
control are referred to as "associated companies" or "associates" and
companies in which Shell has joint control are referred to as "jointly
controlled entities". In this press release, associates and jointly controlled
entities are also referred to as "equity-accounted investments". The term
"Shell interest" is used for convenience to indicate the direct and/or
indirect (for example, through our 23% shareholding in Woodside Petroleum
Ltd.) ownership interest held by Shell in a venture, partnership or company,
after exclusion of all third-party interest.
This press release contains forward-looking statements concerning the
financial condition, results of operations and businesses of Royal Dutch
Shell. All statements other than statements of historical fact are, or may be
deemed to be, forward-looking statements. Forward-looking statements are
statements of future expectations that are based on management's current
expectations and assumptions and involve known and unknown risks and
uncertainties that could cause actual results, performance or events to differ
materially from those expressed or implied in these statements.
Forward-looking statements include, among other things, statements concerning
the potential exposure of Royal Dutch Shell to market risks and statements
expressing management's expectations, beliefs, estimates, forecasts,
projections and assumptions. These forward-looking statements are identified
by their use of terms and phrases such as ''anticipate'', ''believe'',
''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'',
''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'',
''seek'', ''should'', ''target'', ''will'' and similar terms and phrases.
There are a number of factors that could affect the future operations of Royal
Dutch Shell and could cause those results to differ materially from those
expressed in the forward-looking statements included in this press release,
including (without limitation): (a) price fluctuations in crude oil and
natural gas; (b) changes in demand for Shell's products; (c) currency
fluctuations; (d) drilling and production results; (e) reserves estimates; (f)
loss of market share and industry competition; (g) environmental and physical
risks; (h) risks associated with the identification of suitable potential
acquisition properties and targets, and successful negotiation and completion
of such transactions; (i) the risk of doing business in developing countries
and countries subject to international sanctions; (j) legislative, fiscal and
regulatory developments including regulatory measures addressing climate
change; (k) economic and financial market conditions in various countries and
regions; (l) political risks, including the risks of expropriation and
renegotiation of the terms of contracts with governmental entities, delays or
advancements in the approval of projects and delays in the reimbursement for
shared costs; and (m) changes in trading conditions. All forward-looking
statements contained in this press release are expressly qualified in their
entirety by the cautionary statements contained or referred to in this
section. Readers should not place undue reliance on forward-looking
statements. Additional factors that may affect future results are contained in
Royal Dutch Shell's 20-F for the year ended December 31, 2011 (available at
www.shell.com/investorand www.sec.gov). These factors also should be
considered by the reader. Each forward-looking statement speaks only as of
the date of this press release, April, 4, 2013. Neither Royal Dutch Shell nor
any of its subsidiaries undertake any obligation to publicly update or revise
any forward-looking statement as a result of new information, future events or
other information. In light of these risks, results could differ materially
from those stated, implied or inferred from the forward-looking statements
contained in this press release.
We may have used certain terms, such as resources, in this press release that
United States Securities and Exchange Commission (SEC) strictly prohibits us
from including in our filings with the SEC. U.S. Investors are urged to
consider closely the disclosure in our Form 20-F, File No 1-32575, available
on the SEC website www.sec.gov. You can also obtain these forms from the SEC
by calling 1-800-SEC-0330.
^1 Shell Oil Co. Proprietary Data
^2 "Leaderboard of Savings" at fuelrewards.com 4/3/13
SOURCE Shell Oil Company
Contact: MEDIA INQUIRIES, Shell Media Line Shell, +1-713-241-4544, Scott
Wetzel Excentus, +1-972-793-6796, Meg Lewis Edelman, +1-323-761-6505
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