ACUVUE® Brand Contact Lenses Launches The 2013 ACUVUE® 1-DAY Contest With Demi
Lovato, Joe Jonas, Dwight Howard And Shay Mitchell
JACKSONVILLE, Fla., April 4, 2013
JACKSONVILLE, Fla., April 4, 2013 /PRNewswire/ -- VISTAKON^® Division of
Johnson & Johnson Vision Care, Inc., and the makers of 1-DAY ACUVUE^® MOIST^®
Brand Contact Lenses, today, announced the 2013 celebrity ensemble for this
year's "ACUVUE^® 1-DAY Contest." Returning to the ensemble are inspirational
pop star Demi Lovato and award-winning musician Joe Jonas, while all-star
basketball sensation Dwight Howard and breakout television actress Shay
Mitchell bring their passions and dreams as celebrity mentors to the contest
for the first time. The contest, now in its third year, will give teen winners
the chance to meet and be mentored for a day by one of these celebrities.
(Photo: http://photos.prnewswire.com/prnh/20130404/NY87809 )
The ACUVUE^® Brand celebrity mentors' own 1-DAY stories will be featured on
the ACUVUE^® Brand channel on YouTube^®, http://bit.ly/YefvEd. These stories
highlight how they found the focus and confidence to reach their own dreams,
including how contact lenses played a key role in their success. The ACUVUE^®
Brand celebrity mentors' own 1-DAY stories represent common themes in the
lives of young people:
Believe in Yourself:
"I'm thrilled to return as a mentor this year," says singer Demi Lovato.
"Believing in yourself is incredibly important, and I want to motivate and
inspire others to go after their dreams without fear."
Dreams Without Boundaries:
"Anything is possible," says celebrity mentor Joe Jonas, "but knowing what you
want to achieve is the first step. There will always be a way to make your
dreams a reality if you commit yourself to them with dedication and
You Get Out What You Put In:
"I made my own dreams a reality through a lot of hard work and sacrifice and I
think that's the most important piece of advice I have for teens," says
celebrity mentor Dwight Howard. "If you're willing to really work toward your
goals, you won't be disappointed with the effort and heart you put in."
Find Your Confidence:
"On my journey to becoming an actress, I've been extremely fortunate to always
have the support of my family and friends," says celebrity mentor Shay
Mitchell. "I want to share my own experience so that teens understand that
confidence is about knowing who you are, going with your gut, and always
putting your best self forward!"
The lucky winners will also receive a trip to Los Angeles to attend a
celebrity event, and a one-year supply of 1-DAY ACUVUE^® MOIST^® Brand Contact
Lenses, awarded in the form of a Visa^® gift card.*
To enter, now through May 30, 2013, participants should go to the ACUVUE^®
Brand channel on YouTube^®, http://bit.ly/YefvEd, and upload a thirty (30) to
sixty (60) second video showcasing what they hope to achieve one day, how they
find the confidence to pursue their dreams and why they should be chosen for
this once-in-a-lifetime mentorship opportunity (**see rules). For inspiration,
the YouTube^® page will feature the 1-DAY stories and videos from past years'
*Awarded in the form of a $560.00 Visa^® Gift Card, which can be used toward
ACUVUE^® Brand Contact Lenses. Valid prescription required. Gift Cards are
subject to the terms, conditions and restrictions as printed on the card
and/or as specified by Visa^®.
**NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 12:00:00 a.m. ET March 23,
2013, ends 11:59:59 p.m. ET May 27, 2013. Contest will be divided into 7 Entry
Periods. See Official Rules for entry dates and eligibility. Open to legal
residents of 50 US, DC & Canada (excl. Quebec), between 13 & 21 years of age.
Subject to Official Rules found online at www.YouTube.com/Acuvue. Void in
Quebec and where prohibited. ACUVUE^® and SEE WHAT COULD BE^® are trademarks
of Johnson & Johnson Vision Care, Inc. ©JJVCI 2013.
Third party trademarks used herein are trademarks of their respective owners.
Contact: Gary Esterow, VISTAKON® Division of Johnson & Johnson Vision Care,
Inc., 904-629-6232, firstname.lastname@example.org; or Samira Shamoon, INK & ROSES,
212-218-1469, email@example.com; or Liz Mefford, Rpr Marketing
Communications, 212-317-1462, firstname.lastname@example.org
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