Crocs, Inc. Appoints New Chief Marketing Officer
NIWOT, Colo. -- April 3, 2013
Crocs, Inc. (NASDAQ: CROX) today announced that it has named Andy Sackmann as
chief marketing officer. Sackmann will be responsible for leading all aspects
of Crocs’ marketing including the company’s brand, advertising, consumer
promotions, and online communications campaigns.
(Photo: Business Wire)
(Photo: Business Wire)
Sackmann joined Crocs as vice president of marketing in June 2011. In that
role, Sackmann alsospearheaded the global e-commerce team that supported
regional business generating an excess of $100M in revenueacross 22
international e-commerce sites. He led the creation of an internal analytics
team and standardized data methodology to drive results based changes
throughout the e-commerce business. In the traditional marketing space, he
worked closely with the regional and corporate marketing teams to connect,
define and extend the Crocs brand vision and position to consumers around the
Prior to joining Crocs, Sackmann served as account director at Crispin Porter
& Bogusky (CP+B). While at CP+B, Sackmann established himself as a top digital
strategist through digital planning and development for global campaigns, as
well as digital strategy for Best Buy and American Express.
“During his tenure at Crocs, Andy has played an integral role in helping the
company achieve record global sales while engaging our customer base in new
and exciting ways,” said John McCarvel, president and chief executive officer
of Crocs. “As Crocs continues its forward momentum into its 11^th year, we are
thrilled to have Andy leading the marketing efforts.”
In addition to his role at CP+B, Sackmann’s past experience includes digital
development and strategy and marketing operations with VML and Texturemedia.
“It has been a privilege to work for a global brand as iconic and trusted as
Crocs, and I’m both honored and humbled by this new opportunity,” Sackmann
said. “Crocs has always been a brand that elicits emotions, and I look forward
to blending my digital background with the adaptive, real-time global
marketing landscape at Crocs.”
To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for
men, women and children with more than $1 billion in annual revenue. The
company offers several distinct shoe collections with more than 300
four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the soft,
comfortable, lightweight, non-marking and odor-resistant qualities that Crocs
wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from
the iconic clog to new sneakers, sandals, boots and heels. Since its inception
in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90
countries around the world.
Get social with Crocs – www.crocs.com, www.facebook.com/crocs,
Photos/Multimedia Gallery Available:
Shelley Weibel, 303-848-7000
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