KXEN Expands Footprint in Italy with Regional Distributor Gruppo Daman

  KXEN Expands Footprint in Italy with Regional Distributor Gruppo Daman

 Gruppo Daman Signed Major Customer Wins for KXEN’s InfiniteInsight^® at INPS
                              and Telecom Italia

Business Wire

SAN FRANCISCO -- April 03, 2013

KXEN, the leading provider of predictive analytics for business users, today
announced its distributor Gruppo Daman is expanding KXEN’s footprint in Italy,
most recently with major wins at Istituto Nazionale Previdenza Sociale (INPS)
and Telecom Italia.

Gruppo Daman was appointed KXEN’s exclusive distributor in Italy last year
based on their demonstrated success implementing predictive analytics and data
mining solutions using “big data” at some of the most prominent companies in
the country.

“As KXEN’s global business grows we need distribution partnerships that can
grow with us,” said John Ball, CEO of KXEN. “We are confident that Gruppo
Daman’s deep understanding of advanced analytics and big data will be key to
expanding KXEN’s InfiniteInsight^® presence in Italy. Their successful track
record selling KXEN’s InfiniteInsight^® at UniCredit, INPS and Telecom Italia
puts our two companies in a strong position to address the dynamic business
needs of our customers, now and in the future.”

Commenting on the appointment, Gianni Baroni, CEO at Gruppo Daman said,
“KXEN’s InfiniteInsight^® adds real value to Gruppo Daman’s portfolio. Our
recent successes confirm that the addition of KXEN’s best-in-class predictive
analytics platform enables us to augment existing solutions and allow our
customers to derive more value from their IT investments.”

Istituto Nazionale Previdenza Sociale (INPS) recently discussed their
satisfaction in a major Italian publication, citing a 93.1% accuracy of the
prediction score in a live test where the KXEN solution was used to predict
the assistance requests made to the unemployment benefits organization by a
total of 356,057 insured companies.*

*Il Sole 24 ORE: “Prevedere la Cassa integrazione l'ultima frontiera
dell'Inps” by Davide Colombo, March 07, 2013.

Supporting Resources

For more information on KXEN and InfiniteInsight^®, please visit:

  *Website: http://www.kxen.com
  *Blog: http://www.kxen.com/blog
  *Facebook: www.facebook.com/infiniteinsight
  *Twitter: http://www.twitter.com/kxen
  *LinkedIn: www.linkedin.com/company/kxen
  *YouTube: www.youtube.com/kxen

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make
better decisions on petabytes of big data. Based on patented innovations, the
company's flagship product, InfiniteInsight^® and its pure cloud-based
platform, Cloud Prediction™, deliver orders of magnitude improvements in speed
and agility to optimize every step in the customer lifecycle – including
acquisition, cross-sell, up-sell, retention and next best activity. Proven
with over 500 deployments at companies such as AAA, Allegro, Bank of America,
Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation,
Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell,
Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN
solutions deliver predictive power and infinite insight. KXEN is headquartered
in San Francisco, California with field offices in the U.S., Paris and London.

About Gruppo Daman

Gruppo Daman researches and selects innovative technological solutions for its
successive distribution throughout the Italian territory. Target market
consists of the top 100 Italian organizations in terms of size, belonging to
both the private and public sectors. The technologies selected are steered
towards the emerging requirements of our enterprise clients which do not yet
have a leading player in the Italian territory. KXEN is a key component of
Gruppo Daman’s product offering.

Contact:

KXEN, Inc.
Andrew Savitz, 415-904-4168
andrew.savitz@kxen.com