Procter & Gamble Becomes Presenting Sponsor of Hispanicize 2013

       Procter & Gamble Becomes Presenting Sponsor of Hispanicize 2013

PR Newswire

MIAMI BEACH, Fla., April 3, 2013

MIAMI BEACH, Fla., April 3, 2013 /PRNewswire/ --Hispanicize 2013, the annual
Latino trends event, is proud to announce that Procter & Gamble (P&G), the
largest consumer packaged goods company in the world, will be the official
presenting sponsor for this year's event taking place in Miami Beach, Fl. from
April 9-13. This is P&G's first year as the presenting sponsor of the
Hispanicize event (


During the conference, P&G will engage attendees in the P&G Everyday Lounge
where visitors will experience first-hand the everyday effect of America's
most beloved brands and products from the company's vast beauty, health and
home portfolio. P&G conference activities include The Swiffer Abuelita Test,
Tide Fabulous White Party, bathroom takeovers by Charmin, Crest and HDA
blogger ideation session, makeovers from COVERGIRL and hair styling sessions
from Pantene brought by Have You Tried This Yet?/?Ya Probaste Esto?, to name a

"For more than 50 years, P&G has recognized the Hispanic community as an
important consumer and business segment and we are honored to be the
presenting sponsor of the Latino trends event of the year," said Lauren
Hoenig, Associate Marketing Director, Multicultural Marketing. "P&G brands
help make everyday life better in the situations where consumers need them
most and we can't think of a better place to engage Hispanic influencers about
P&G's line of ground-breaking products. Our long-standing commitment to the
Hispanic community is evident in the products and marketing programs we
develop that benefit the everyday lifestyles, customs and experiences of
Hispanic consumers in the U.S."

"P&G's presenting sponsorship support is making possible many of the big
ideas, celebrities, speakers, content and concerts that makes Hispanicize 2013
special," said Manny Ruiz, creative director and founder of the Hispanicize
event. "You can talk about supporting bloggers and journalists all you want
but when you actually back it up boldly like P&G has done here that speaks

P&G brands and programs to be featured at Hispanicize include Charmin, Crest,
COVERGIRL, Tide, Swiffer, Orgullosa and Have You Tried This Yet?/?Ya Probaste

Sponsorship and Registration Information

Sponsorship information is available by
emailingsponsorship@hispanicizeevent.comor by contacting:203.364.4779.

To book a hotel room

The presenting sponsor of the event is Procter & Gamble.As of today, other
sponsors include: Pandora, Telemundo, Bumble Bee Foods, Tide, NASCAR, Charmin,
Lowes, Coca-Cola, MundoFox, Sherwin-Williams, Ford, McDonald's, The Clorox
Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, Avocados
of Mexico, UnitedHealthcare, NBC Latino, Yo Soy Segundo, The Axis Agency, ESPN
Deportes, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo,
Visit Orlando, Fox News Latino, AARP, Business Wire, Sensis Agency, PR
Newswire, The Zocalo Group, El Sentinel,, The American Latino
Museum, Marketwire, The St. Augustine Visitor's Bureau, Collective Bias and
several more brands who will shortly be disclosed.Media partners include
Latin Heat Media, Getty Images Hispanic, Media Moves, Voxxi, Mamiverse, PRODU
and Hispanic Market Weekly.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 (
(#Hispz13) is the iconic, largest annual event for Latino trendsetters and
newsmakers in social media, journalism, advertising, PR, film, music and

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers,
innovators and bloggers together in a unique creative environment focused on
ideas and best practices.The event is a launch pad for creative endeavors,
new products, technologies, marketing campaigns, films, books and more
targeting Latinos.

Hispanicize 2013, a partnership of theHispanic Public Relations
Association(HPRA), Hispanicize and thePublic Relations Society of
America(PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13,

SOURCE Hispanicize 2013

Contact: Hispanicize 2013: Michelle Jerrier (@DavEllePR), 917.370.6016,
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