Clear Channel Airports Unveils Advanced Digital Advertising Platform At Denver
Launch of Four New 26-Foot LED Video Towers and 118 Forthcoming Digital
Screens Make DIA One of America's Most Technologically Advanced Airports
DENVER, April 3, 2013
DENVER, April 3, 2013 /PRNewswire/ --Clear Channel Airports, a division of
Clear Channel Outdoor Holdings (NYSE: CCO), and Denver International Airport
(DIA) today unveiled a new installation of four 26-foot LED video towers at
the airport -- the centerpieces of a major installation of digital technology
throughout the airport. This new digital technology will both enhance the
customer experience and provide a dynamic new medium for advertisers seeking
to reach desirable business and leisure travellers visiting the fifth-busiest
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"The video towers are the largest digital displays currently in any U.S.
Airport," said John Ackerman, Denver International Airport's chief commercial
officer. "More than 50 million annual passengers will see beautifully designed
messages and advertising that inspire their imaginations for experiences,
products and services found in Denver and around the world. We are very
pleased to collaborate with Clear Channel Airports on this program which will
significantly increase non-airline revenue and help reduce costs for our
The Clear Channel Airports installation places Denver International Airport at
the forefront of digital video advertising, and the installation of the video
towers marks an important milestone in a technology project that will grow
over the next few months. In addition to the four 26-foot diagonal LED video
towers formed around the Great Hall elevator columns, the installation plan
includes more than 118 LCD screens throughout the airport, 70-inch
freestanding LCDs throughout level six of Jeppesen Terminal, and six
post-security overhead ultra-thin bezel video walls on the soffits of the A,
B, and C Concourses. Denver International Airport will soon have one of the
largest digital footprints of any North American airport.
The digital installation is part of a 10-year contract between DIA and Clear
Channel Airports. It includes creative approaches, such as the replacement of
existing hotel phone boards located in the baggage claim area with
touchscreens that can send hotel, restaurant and other travel information to
mobile devices. The touchscreens are complemented by ultra-thin
custom-designed LCD's, building an eye-level digital network for arriving
passengers. The slim and contemporary design fits seamlessly into Denver's
existing iconic and award-winning architecture. The entire digital network has
the capability to integrate airport information, weather and emergency
messaging for airport passengers.
Passengers and concessionaires also benefitted from an updated version of the
FlySmart mobile travel application for Denver International Airport in the
summer of 2012. FlySmart provides travellers access to real-time flight
information, as well as the ability to receive notifications on their mobile
device about specials and promotions at airport concessions.
"With this advanced digital program, Denver International Airport has placed
itself at the forefront of airport advertising; the leaders at DIA recognize
the value of digital video advertising and we are now offering national and
local advertisers new platforms that inspire their creativity and enable
dynamic and integrated messages at various locations throughout the airport,"
said Toby Sturek, executive vice president of Clear Channel Outdoor's
Specialty Businesses. "Clear Channel Airports is excited to have been chosen
to develop this one-of-a-kind installation for Denver International Airport.
Together, we have created veritable playground for advertisers which they can
now use to engage, inspire and delight travellers."
About Clear Channel Airports
Clear Channel Airports is the world's top marketer of airport advertising and
the premier innovator of contemporary display concepts for airports. A
division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), Clear Channel
Airports is a leader in airport advertising for more than 37 years. Clear
Channel Airports currently operates more than 280 airport programs across the
globe and has a presence in 32 of the top 50 U.S. markets with major airports.
More information can be found on Clear Channel Airports and Clear Channel
Outdoor by visitingwww.clearchannelairports.com and
About Denver International Airport
Denver International Airport is the 11^th-busiest airport in the world and the
fifth-busiest airport in the United States. With more than 50 million
passengers traveling through the airport each year, DIA is one of the busiest
airline hubs in the world's largest aviation market. DIA is the primary
economic engine for the state of Colorado, generating more than $22 billion
for the region annually. For more information visit www.flydenver.com, check
us out on YouTube, like us on Facebook and follow us on Twitter.
Certain statements in this release constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors which may cause the actual results performance or
achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such
Clear Channel Airports
Denver International Airport
David Grabert Laura Coale
Clear Channel Outdoor Denver International Airport
(212) 812-0089 (303) 342-2270
SOURCE Clear Channel Airports
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