Experian expands Software-as-a-Service offering with acquisition of Decisioning Solutions

     Experian expands Software-as-a-Service offering with acquisition of
                            Decisioning Solutions

Acquisition strengthens Experian's global leadership position in customer
acquisition and originations

PR Newswire

COSTA MESA, Calif., April 3, 2013

COSTA MESA, Calif., April 3, 2013 /PRNewswire/-- Experian^®, the leading
global information services company,today announced the acquisition of
Decisioning Solutions, a market-driven Software-as-a-Service (SaaS) provider,
which will broaden the capabilities and strengthen the global reach of
Experian's originations and customer acquisition software products. The
acquisition will become part of Experian's Decision Analytics business.

The acquisition extends Experian's global lead in credit information and
analytics by packaging Decisioning Solutions' powerful and proven multitenant,
multilingual software with Experian's consumer and commercial data, analytical
expertise, and identity proofing and authentication technologies, all from a
robust and flexible SaaS model. The offering will enable
small,mediumandlarge organizations to make secure, on-demand,
analytics-based customer decisions so they can achieve and sustain significant

"Our clients across a range of industries and geographies are facing an
increasingly complex, new business environment. As a result, there is a desire
to implement originations and customer acquisition strategies quickly and at
low risk. This acquisition means that Experian can build on the capabilities
it has in this space to address these needs," said Joy Griffiths, global
managing director, Decision Analytics. "Decisioning Solutions brings deep
expertise in this age of cloud-based decisioning services. The fact that the
platform can support multiple languages and be rapidly deployed into new
countries and markets around the world is game-changing."

The integrated offering will become Experian's global SaaS platform, enabling
clients within the telecommunications, banking and consumer finance markets to
acquire customers,automate processing and decisioning,manage customer
accounts, andreduce customer acquisition costsandrisks. The platform also
integrates with Experian's PowerCurve^TM Strategy Management and Optimization
software, enabling organizations to quickly and easily develop and deliver the
most relevant and profitable customer strategies.

The software also includes Experian's flexible and customizable identity
proofing and authentication services. This provides Experian's clients with
the best of both worlds: an enhancement in the security they use to prevent
fraud as well as the ability to drive profitable growth through targeted,
analytics-based customer decisions.

"Most of our clients rely on Experian for their data, analytics and fraud
prevention needs," said Darren Perko, CEO at Decisioning Solutions. "Adding
Decisioning Solutions to Experian's portfolio of offerings will strengthen
that linkage, creating deeper synergies between our best-in-class customer
acquisition solutions and the data and analytics that will power decisions
around the world."

Decisioning Solutions was founded in 2004 and is based in Canada. The
acquisition has been funded from Experian's existing cash resources.

About Experian

Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2012, was $4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.


Michael Troncale
Experian Public Relations
1 714 830 5462

SOURCE Experian

Website: http://www.experian.com
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