LG Electronics Celebrates 75 Years Of NCAA Tournament With Fan Events At The Final Four

 LG Electronics Celebrates 75 Years Of NCAA Tournament With Fan Events At The
                                  Final Four

LG Coaches' Cook-Off™ Will Benefit the American Cancer Society® During NCAA®
Final Four® Weekend; Celebrity Chef Richard Blais to Judge Competition

PR Newswire

ATLANTA, April 3, 2013

ATLANTA, April 3, 2013 /PRNewswire/ --LG Electronics USA, an official
Corporate Partner of the National Collegiate Athletic Association (NCAA), is
bringing its "A" game to Atlanta during the 2013 NCAA^® Men's Final Four^®
weekend, April 5-8.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/60756-lg-electronics-75-years-of-ncaa-tournament-fan-events-at-the-final-four

As part of the festivities, LG, along with the National Association of
Basketball Coaches (NABC), will be hosting its signature event – the LG
Coaches Cook-Off^™– with celebrity chef Richard Blais, as well as a Harlem
Globetrotters game presented by LG and CBS Sports analyst Greg Anthony, and a
series of engaging and fun-filled high-tech activities at the LG Fan House at
Bracket Town. Attendees there will also be able to experience NCAA college
basketball highlights in "4K" on LG's award-winning 84-inch class Ultra HD
TVs.

Fan-favorite NCAA coaches Bob Huggins of West Virginia University and Frank
Martin of the University of South Carolina will take their friendly court
rivalry into the kitchen in the LG Coaches' Cook-Off, a battle between two
former Kansas State colleagues to chop, season and present the tastiest
upscale game-day finger foods.

Hosted and judged by Blais, Bravo's "Top Chef All-Stars" winner, author and
Atlanta restaurateur, the LG Coaches' Cook-Off will benefit the Coaches vs.
Cancer^® program, a collaboration between the American Cancer Society and the
National Association of Basketball Coaches (NABC) that allows coaches to help
finish the fight against cancer. After the cooking competition, LG will donate
$20,000 to the American Cancer Society in the winning coach's name.

Huggins and Martin will each quickly craft Blais' own delectable, game-day
English Muffin Pizza recipe, from his new, top-selling cookbook, Try This At
Home: Recipes From My Head to Your Plate, in the LG Kitchen, using LG's
best-in-class products to prepare their competing dishes.

Among the products used will be LG's French-Door Refrigerator with its
innovative Door-in-Door feature. A convenient solution for cooks crunched for
time, it will help the coaches shave time off their preparation thanks to the
magnetically sealed section of the right refrigerator door, allowing easy
access to commonly used items without opening the main refrigerator door. The
coaches will also need to clean up their space, using the Easy Clean™ feature
on LG's newest range, requiring nothing more than a spray of water and a few
minutes. The LG Dishwasher with EasyRack™ and TrueStream^™ Technology will
also help the coaches cut their cleanup time by virtually eliminating the need
to prewash dishes.

Fans will also be able to watch the coaches' progress during the culinary
showdown on a 55-inch class LED smart TV in high-definition picture quality as
the contestants scramble to combine ingredients and cross them off the list
using the QuickMemo feature on the award-winning LG Optimus G smartphone. LG
Optimus G allows fans to stay tuned into the biggest college basketball
sporting event of the year, whether they are sharing commentary with
QuickMemo, watching replays on the impressive 4.7-inch True HD IPS Plus
display, or beaming highlights wirelessly to their LG Smart TV using LG's
SmartShare feature.

"In the spirit of the NCAA Final Four, where some of college basketball's most
talented players bring their best to the court, LG is showing off its winning
innovations in Atlanta this weekend," said James Fishler, senior vice
president, marketing, LG Electronics USA.

As part of its partnership with the NCAA through a new multi-year agreement,
negotiated with CBS Sports and Turner Sports, LG will also take over Atlanta
through a series of exciting and immersive activities and initiatives for
hoops fans at Bracket Town. 

High-Tech LG Fan House at Bracket Town

While in Atlanta for the NCAA celebration, fans can experience first-hand at
the LG Fan House in Bracket Town how the broad line of LG home appliances,
home entertainment technologies and mobile phones makes fans' game-viewing
experience better – from increased fridge capacity for extra game-day food, to
instant game-play sharing with LG smartphones, to the vivid Smart TV picture
quality.

Fans will also be able to attend special Q&A sessions with NCAA coaches
through video chat using LG Optimus G smartphone and an LG 55-inch class
Google TV. For each question asked, LG will donate $50 to Coaches vs. Cancer,
up to $10,000.

Harlem Globetrotters at NCAA Final Four

In conjunction with the NCAA Final Four, fans will also be able to attend an
exclusive basketball game as LG Presents the Harlem Globetrotters vs. the
Washington Generals on the Center Court in Bracket Town, with special guest
commentator, CBS Sports analyst Greg Anthony, reprising his role as the face
of LG's Do March Right™ national advertising and marketing campaign. The game
will start Friday, April 5 at 6 p.m. EDT.

Sustainability Slam-Dunk in Atlanta

As fans interact with ENERGY STAR^® certified LG home appliances and TVs in
Bracket Town, the company is encouraging them to join LG in signing the
"Change the World, Start with ENERGY STAR" pledge to address climate change.
LG is a 2013 ENERGY STAR Partner of the Year.

In addition, in a warm-up to the Final Four, LG teamed with the Atlanta Local
Organizing Committee (ALOC) to promote environmental sustainability at a local
e-waste recycling drive last month at the Georgia Dome. LG joined forces with
the ALOC, Keep Atlanta Beautiful and Creative Recycling Systems to provide
local residents a convenient and responsible way to dispose of used, unwanted,
obsolete or damaged electronics. After recycling their old electronics,
consumers can save energy by replacing them with ENERGY STAR products.

To download the official NCAA® March Madness® LIVE app for Android, please
visit the Google Play store.

For more information on LG's events at the NCAA Final Four, please visit
http://www.lg.com/ncaa/

*No "ultra high definition" or "4K" video content is currently available. No
broadcast or other standard currently exists for "4K" or "ultra high
definition" TV, and the 84LM9800 may not be compatible with such standards if
and when developed.

About LG Electronics USA
A proud NCAA Corporate Partner, LG Electronics USA, Inc., based in Englewood
Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45
billion global force and technology leader in consumer electronics, home
appliances and mobile communications. In the United States, LG Electronics
sells a range of stylish and innovative home entertainment products, home
appliances, mobile phones, commercial displays, air conditioning systems and
solar energy solutions, all under LG's "Life's Good" marketing theme. LG
Electronics is a 2013 ENERGY STAR Partner of the Year. For more information,
please visit www.lg.com.

SOURCE LG Electronics USA

Website: http://www.lg.com
Contact: John Taylor of LG Electronics USA, +1-847-941-8181,
john.taylor@lge.com; LG-One, Jolyn Koehl, 312.397.6031, jolyn.koehl@lg-one.com
 
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