Live Your Soccer Passion at BURGER KING® Restaurants!

  Live Your Soccer Passion at BURGER KING® Restaurants!

 The BURGER KING® Brand and PEPSI® Celebrate La Liga in Latin America and the

Business Wire

MIAMI -- April 03, 2013

Soccer’s royalty league “La Liga BBVA”, the top professional division of the
Spanish football league joins forces once again with the BURGER KING® brand
known as Burger King Worldwide, Inc. (NYSE: BKW) and PEPSI® in a promotion
that will engage soccer-loving fans all over the region. Building upon the
successful 2012 La Liga promotion, guests will have the opportunity to
celebrate their favorite soccer teams and players at participating BURGER
KING® restaurants and join in on the excitement of the competition with
chances to win prizes in an in-restaurant scratch and win game as well as an
online Facebook game. The Facebook game is free and available to everyone who
downloads the app, Scratch & Win game pieces are included with the purchase of
a qualified combo meal.

La Liga BBVA is famous for bringing passion and excitement to the field, now
at participating BURGER KING® restaurants guests can experience that
excitement up close and show their love for great players like Lionel Messi,
Cristiano Ronaldo and Radamel Falcao to name just a few.

“The trio partnership of the BURGER KING® brand, Pepsi® and La Liga BBVA,
shows our continued commitment to offering promotions featuring hot properties
that connect with our guests,” says Ernesto Smith, Vice President of
Marketing, Latin America & Caribbean, Burger King Worldwide, Inc. “Great
soccer deserves great food and refreshments so the partnership between La
Liga, PEPSI® and BURGER KING® restaurants, where taste and quality are always
king, is a natural fit.”

This limited time promotion spotlights the great-tasting food at BURGER KING®
restaurants with a special La Liga version of perpetual guest favorite, the
WHOPPER® Sandwich, featuring Manchego Cheese and a Chorizo patty, a delicious
choice to go with a refreshing cold Pepsi®. To top off a great meal, guests
can enjoy a mouth-watering dessert offering, Chocolate-Filled Churros.

The promotion plugs into the brand’s digital platform across the region via a
Facebook application that will allow guests to invite their friends to play
with them online for a chance to win great prizes. Each participating market
will feature a variety of highly sought after La Liga themed and branded
prizes for the promotion.

For more information on participating markets, guests can visit the BURGER
KING® Facebook page and search for the local market.


Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in nearly 13,000 locations serving over 11 million
guests daily in 86 countries and territories worldwide. Approximately 97
percent of BURGER KING^® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. To learn more about Burger King Worldwide, please visit the
company's website at or follow us on Facebook and Twitter.


PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please


Hill+Knowlton Strategies
Chris Sailsbury, +1-305-443-5454
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