Live Your Soccer Passion at BURGER KING® Restaurants!
Live Your Soccer Passion at BURGER KING® Restaurants! The BURGER KING® Brand and PEPSI® Celebrate La Liga in Latin America and the Caribbean Business Wire MIAMI -- April 03, 2013 Soccer’s royalty league “La Liga BBVA”, the top professional division of the Spanish football league joins forces once again with the BURGER KING® brand known as Burger King Worldwide, Inc. (NYSE: BKW) and PEPSI® in a promotion that will engage soccer-loving fans all over the region. Building upon the successful 2012 La Liga promotion, guests will have the opportunity to celebrate their favorite soccer teams and players at participating BURGER KING® restaurants and join in on the excitement of the competition with chances to win prizes in an in-restaurant scratch and win game as well as an online Facebook game. The Facebook game is free and available to everyone who downloads the app, Scratch & Win game pieces are included with the purchase of a qualified combo meal. La Liga BBVA is famous for bringing passion and excitement to the field, now at participating BURGER KING® restaurants guests can experience that excitement up close and show their love for great players like Lionel Messi, Cristiano Ronaldo and Radamel Falcao to name just a few. “The trio partnership of the BURGER KING® brand, Pepsi® and La Liga BBVA, shows our continued commitment to offering promotions featuring hot properties that connect with our guests,” says Ernesto Smith, Vice President of Marketing, Latin America & Caribbean, Burger King Worldwide, Inc. “Great soccer deserves great food and refreshments so the partnership between La Liga, PEPSI® and BURGER KING® restaurants, where taste and quality are always king, is a natural fit.” This limited time promotion spotlights the great-tasting food at BURGER KING® restaurants with a special La Liga version of perpetual guest favorite, the WHOPPER® Sandwich, featuring Manchego Cheese and a Chorizo patty, a delicious choice to go with a refreshing cold Pepsi®. To top off a great meal, guests can enjoy a mouth-watering dessert offering, Chocolate-Filled Churros. The promotion plugs into the brand’s digital platform across the region via a Facebook application that will allow guests to invite their friends to play with them online for a chance to win great prizes. Each participating market will feature a variety of highly sought after La Liga themed and branded prizes for the promotion. For more information on participating markets, guests can visit the BURGER KING® Facebook page and search for the local market. ABOUT BURGER KING WORLDWIDE, Inc. Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates in nearly 13,000 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 97 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter. ABOUT PEPSICO PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. Contact: Hill+Knowlton Strategies Chris Sailsbury, +1-305-443-5454 Chris.Sailsbury@hkstrategies.com