Sony Launches Media Cloud Services Company to Revolutionize Production Workflows

    Sony Launches Media Cloud Services Company to Revolutionize Production

Ci(SM) Cloud Platform & Production Applications Built to Streamline Global
Collaboration & Production for Media Professionals

PR Newswire

CULVER CITY, Calif., April 3, 2013

CULVER CITY, Calif., April 3, 2013 /PRNewswire/ --Sony Corporation of America
today announced the launch of Sony Media Cloud Services, a new subsidiary that
will give creative professionals a virtual workspace with revolutionary media
applications to store, share and manipulate content from any location in the

Leveraging Sony's end-to-end expertise across the media landscape, the new
company's robust, scalable cloud platform, Ci^SM (pronounced see), will
provide studios, broadcasters, filmmakers, independent producers, marketing
teams and other creative individuals a "one-cloud" solution to collect,
produce and archive high-value, high-definition content, allowing fast and
secure collaboration on a global scale.

"Every day, creative professionals around the world spend numerous hours and
resources on non-creative tasks like moving and sharing content, figuring out
how and where to store it, and getting the right assets to the right places
and in the right hands," said Naomi Climer, President, Sony Media Cloud
Services. "Sony understands these complex challenges, which is why we designed
Ci as a functionally rich, scalable and secure, media-focused cloud platform
that can enhance and streamline traditional production workflows to make it
easier to collaborate more effectively and cost-efficiently."

"The efficiency and flexibility that cloud solutions provide will radically
change the way creative professionals collaborate," said Chris Cookson,
President, Sony Pictures Technologies. "Working with Sony's Cloud Services
team to further enhance Ci's platform and applications will enable our
production and distribution teams around the world to work together more
efficiently, without sacrificing creativity or quality."

Forged from Sony's proven ability to solve real-world production and
post-production challenges, Ci has been designed with intuitive capabilities
to analyze complex media and data to enable machine-assisted workflows—making
it one of the industry's most innovative media solutions available to
professionals at any level. Pay-as-you-go pricing, infinite scalability,
application-based servicing, all from a secure browser-based user interface,
make it simple for people to assemble teams online, work on projects and
access files from locations around the world. Applications available at launch

  oCi MediaBox: Collects, organizes, previews, shares and archives every
    media type and size using studio-designed cloud storage solution suite
  oCi VideoLog: Enables logging of frame-accurate events to prepare content
    for downstream opportunities, distribution and playout automation
  oCi AudioSync: Utilizes analysis algorithms and audio pattern matching to
    reduce non-creative editing work time in content-preparation workflows
  oCi FrameMatch: Analyzes media files to automatically identify differences
    and likenesses between two sets of video files
  oCi ReviewApprove: Enables review, annotation and collaboration on media
    files across multiple locations in real time, simultaneously

"Ci MasterSuite is an innovative approach to delivering professional media
applications. Sony's cloud-based, service-oriented architecture makes it easy
to integrate these tools into our workflow, and the browser-based user
interface will enable our teams to access content and collaborate from
anywhere on our network," said Jeff Mayzurk, SVP, Studio Operations,

"Built by Sony Pictures movie and television professionals, incubated by
Sony's hardware and technology, and brought to market by a global sales force
who understand the needs of our industry, Ci goes beyond simply delivering
innovative technology—it brings the total power of Sony into the cloud," said
Climer. "Together, we've built a platform with applications that not only
addresses today's media challenges, but serves as the foundation to develop
innovative services to transform our industry for years to come. The
possibilities are endless."

Ci is currently in beta production and will be on display next week at the
2013 NAB Show in the Sony booth. Ci is available within the U.S. and European
markets, with plans for additional service capabilities to be launched within
the year. Sony Media Cloud Services is headquartered on the Sony Pictures
Studio lot in Culver City, Calif., with regional teams based in North America,
Europe and Asia.

About Sony Media Cloud Services LLC
Sony Media Cloud Services, a subsidiary of Sony Corporation of America,
transforms media and entertainment production workflows with a media-focused
cloud platform built by media professionals, for media professionals. The
company's revolutionary Ci applications, complemented with the infinite
scalability of the cloud, make enterprise-grade capabilities available to
creative professionals at all levels, from studios and broadcasters to
independent production companies, marketing teams and creative
individuals—without the need to buy or maintain costly infrastructure.
Analysis algorithms and anywhere, anytime collaboration make production
processes more streamlined and efficient so media professionals can focus on
creating compelling content. For more information, please visit

SOURCE Sony Corporation of America

Contact: Melanie Nelson, 310.266.3449,
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