WideOrbit Mobile Solution Selected to Deliver Up-to-the-Minute Closings and Weather Alerts to Meredith Local Media Group’s TV

  WideOrbit Mobile Solution Selected to Deliver Up-to-the-Minute Closings and
  Weather Alerts to Meredith Local Media Group’s TV Audiences

   WO Mobile Drives Viewer Loyalty and Provides New Revenue Stream to Major
                  Television Group with Automated SMS Alerts

2013 NAB Show

Business Wire

SAN FRANCISCO -- April 03, 2013

WideOrbit Inc., the leading provider of advertising management software for
media companies, today announced that WO Mobile, the company’s full-featured
mobile campaign platform, has been selected by Meredith Local Media Group to
deliver automated, up-to-the-minute closings and weather alerts to its TV
audiences. Meredith selected WO Mobile based on its feature-rich, easy-to-use
platform and the ability to tie revenue generating mobile campaigns back to an
order in WO Traffic for invoicing and revenue tracking.

“WideOrbit has been a trusted partner for many years so it was a logical
choice to look at them when selecting an SMS provider,” said Tom Cox, Vice
President of Digital Content at Meredith Local Media Group. “They came to the
table with a well-considered product and have worked with us to implement this
important tool for our news and sales operations. We are looking forward to
heading into the spring weather season with a robust alerting option for our

WO Mobile is a robust mobile platform that allows users to launch targeted
mobile programs and campaigns, such as SMS alerts, MMS videos, sweepstakes and
mobile coupons. WO Mobile is offered as a turnkey service that can be used by
media companies, agencies, brands and nearly any type of consumer-focused
business. When combined with WO Traffic, WideOrbit’s leading sales, traffic
and revenue management solution, WO Mobile integrates seamlessly to allow
users to combine mobile campaigns with traditional spot buys on a single order
for streamlined billing, invoicing and reporting.

Meredith’s viewers can sign up to receive critical information such as school,
business and church closings, emergency weather alerts and breaking news
alerts. WO Mobile creates a completely automated connection between the
station’s on-air feeds regarding closings and weather, and the WO Mobile
database, to trigger immediate SMS alerts to subscribers. The subscription
sign-up page is dynamically updated with the latest information for a
completely automated solution. Along with any mobile campaign, alerts can be
sponsored by advertisers, providing an additional revenue stream that can be
invoiced and tracked in WO Traffic.

“We’re thrilled that Meredith has chosen WideOrbit as their partner to deliver
such time-critical information to their viewing audiences,” said Eric R.
Mathewson, Founder and CEO of WideOrbit. “We understand the importance of
providing a tool that is being used to keep people informed and safe. It’s
another great example of how WO Mobile can be used to deliver value to
audiences and drive loyalty while providing an additional revenue stream
through advertiser sponsored messages and campaigns.”

WideOrbit will be providing demonstrations of WO Mobile  and all of its
solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of
the Las Vegas Convention Center, April 8-11. For more information or to
schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike
Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising
management software for Media companies. WideOrbit provides innovative, proven
solutions for managing the business of broadcast and cable operations – from
proposal to order, scheduling to automation, billing and aging. WideOrbit has
been helping clients since 1999, delivering high ROI, greater efficiencies and
revenue optimization. More than2,400 Television stations, Radio stations and
Cable Networks around the globe use WideOrbit Traffic software with another
3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software
manages more than $20 billion in advertising revenue annually. Clients
include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom
Communications, Fox Sports, Galavision, Gannett Co., Hearst Television,
Madison Square Garden, Meredith Corporation, Midwest Communications,
NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group,
Tribune, Yankee Entertainment Sports, Univision and more than 300 other major
media organizations. WideOrbit is headquartered in San Francisco, with offices
in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne,


for WideOrbit Inc.
Sarah Cain, 415-378-0775
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