VANCOUVER, April 3, 2013 /CNW/ - Think Saskatchewan Jobs (ThinkSASK) is a
campaign focused on recruiting Canadian talent to fill the many high potential
career opportunities created by Saskatchewan's booming economy.
For the third year of this hugely successful project, campaign manager Phoenix
Group decided to capitalize on Facebook's over 1 billion active user base with
compelling results. In order to run such a large-scale Facebook campaign,
Phoenix Group needed an effective tool. They turned to Jobcast. Jobcast is a
Canadian company with over 13 years' experience in the field of recruiting.
Their Facebook app is used by over 11,000 employers to brand Facebook Career
Pages and recruit candidates socially. The outcome of this collaboration has
been remarkable. With the use of Jobcast's Facebook App, the ThinkSASK
campaign has far exceeded projected results. The success of their Facebook
campaign is evidenced by the numbers, and is a testament to the effectiveness
of Facebook recruiting.
As of March 2013, their Facebook Page garnered over 4,807 Likes (250 is
industry standard) and had an average weekly reach of over 1.7 million users
(notably high when compared to industry standard). Most importantly for job
seekers, there are currently more than 10,000 jobs posted on the ThinkSASK
Using Facebook, ThinkSASK has been able to make their recruiting efforts more
community-driven. Through the social networking platform, they are able to
provide job seekers with tips about relocating to Saskatchewan, share what it
is like to live in the province, and provide real-time answers to questions
they may have. Together, Jobcast and Phoenix Group have been highly effective
in helping Canadian job seekers discover the opportunities available to them.
ThinkSASK demonstrates the ability of Canadian companies to grow strong
connections through social media. For more details about this collaboration,
you can reference "Branding a Province: The Art of Facebook Recruiting and
Social Media," a case study on ThinkSASK. You can also find more information
about the Jobcast app on their website and more about The Phoenix Group on
To learn more about the amazing opportunities Saskatchewan has to offer, visit
the ThinkSASK Facebook Career Page.
Ryan St. Germaine, CEO Jobcast Ryan@Jobcast.net 778-331-2122
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-0- Apr/03/2013 17:54 GMT
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