Branding a Province with Facebook

VANCOUVER, April 3, 2013 /CNW/ - Think Saskatchewan Jobs (ThinkSASK) is a 
campaign focused on recruiting Canadian talent to fill the many high potential 
career opportunities created by Saskatchewan's booming economy. 
For the third year of this hugely successful project, campaign manager Phoenix 
Group decided to capitalize on Facebook's over 1 billion active user base with 
compelling results. In order to run such a large-scale Facebook campaign, 
Phoenix Group needed an effective tool. They turned to Jobcast. Jobcast is a 
Canadian company with over 13 years' experience in the field of recruiting. 
Their Facebook app is used by over 11,000 employers to brand Facebook Career 
Pages and recruit candidates socially. The outcome of this collaboration has 
been remarkable. With the use of Jobcast's Facebook App, the ThinkSASK 
campaign has far exceeded projected results. The success of their Facebook 
campaign is evidenced by the numbers, and is a testament to the effectiveness 
of Facebook recruiting. 
As of March 2013, their Facebook Page garnered over 4,807 Likes (250 is 
industry standard) and had an average weekly reach of over 1.7 million users 
(notably high when compared to industry standard). Most importantly for job 
seekers, there are currently more than 10,000 jobs posted on the ThinkSASK 
Career Page. 
Using Facebook, ThinkSASK has been able to make their recruiting efforts more 
community-driven. Through the social networking platform, they are able to 
provide job seekers with tips about relocating to Saskatchewan, share what it 
is like to live in the province, and provide real-time answers to questions 
they may have. Together, Jobcast and Phoenix Group have been highly effective 
in helping Canadian job seekers discover the opportunities available to them. 
ThinkSASK demonstrates the ability of Canadian companies to grow strong 
connections through social media. For more details about this collaboration, 
you can reference "Branding a Province: The Art of Facebook Recruiting and 
Social Media," a case study on ThinkSASK. You can also find more information 
about the Jobcast app on their website and more about The Phoenix Group on 
To learn more about the amazing opportunities Saskatchewan has to offer, visit 
the ThinkSASK Facebook Career Page. 
Ryan St. Germaine, CEO Jobcast 778-331-2122 
SOURCE: Jobcast 
To view this news release in HTML formatting, please use the following URL: 
CO: Jobcast
ST: British Columbia
-0- Apr/03/2013 17:54 GMT
Press spacebar to pause and continue. Press esc to stop.