Pinnacle® Vodka Introduces Rainbow Sherbet

                  Pinnacle® Vodka Introduces Rainbow Sherbet

The Premium Vodka Continues to Drive Innovation with the Launch of Newest

PR Newswire

DEERFIELD, Ill., April 3, 2013

DEERFIELD, Ill., April 3, 2013 /PRNewswire/ --Pinnacle® Vodka, the
fast-growing premium vodka brand in the Beam Inc. (NYSE:BEAM) spirits
portfolio, has introduced its newest flavor innovation to the market just in
time for spring and summer—Rainbow Sherbet. An inventive rendition of a
classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of
orange and sweet lime with a creamy raspberry that evokes a nostalgic feel of
summer memories.

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"The addition of Rainbow Sherbet to the Pinnacle family reaffirms the brand's
commitment to innovation, premium quality, and irresistible fun," said Beam
General Manager Deb Boyda. "This new flavor creation not only adds to our
growing list of unique options, but also furthers our leadership in changing
the way consumers are enjoying vodka."

Offering a 70-proof  smooth, extremely mixable finish, Rainbow Sherbet is best
served chilled, on the rocks, or blended in fun cocktails that add an element
of surprise and delight to the ultimate spring and summer party. Rainbow
Sherbet is the first of several new flavor innovations planned for 2013
including Pinnacle Strawberry Shortcake coming soon.

Mix up one of these fun Pinnacle Rainbow Sherbet cocktails to kick off any

1 part Pinnacle® Rainbow Sherbet Vodka
1 part DeKuyper® Triple Sec Liqueur
1 part Pineapple juice
Mix in a glass with ice and garnish with an orange slice.

Rainbows on Top
1 part Pinnacle® Rainbow Sherbet Vodka
1 part Pinnacle® Cake Vodka
2 parts half & half
Rim martini glass with red sprinkles.
Shake with ice, strain into prepared martini glass, and garnish with a cherry.

Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price
of $12.99 for a 750ml bottle. To find a store or recipe, please visit, "LIKE" Pinnacle Vodka on Facebook, or follow us on
Twitter @PinnacleVodka.

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the
Spirits that Stir the World. Consumers from all corners of the globe call for
the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's
Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky
DYC and DeKuyper Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of Creating
Famous Brands, Building Winning Markets and Fueling Our Growth.Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5 billion
(excluding excise taxes), volume of 38 million 9-liter equivalent cases and
some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and
the MSCI World Index. For more information on Beam, its brands, and its
commitment to social responsibility, please visit and

Media Contacts:

Miranda Harper
Finn Partners for Pinnacle Vodka
(212) 715-1641

Lara Beauregard
Beam Inc.
(847) 444-7073

Pinnacle® Flavored Vodkas, 35% Alc./Vol. ©2013 Portfield Importers, Lewiston,
All trademarks are the property of their respective owners.

SOURCE Pinnacle Vodka

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