WideOrbit’s WO Central Paid Programming Marketplace Increases Revenue and Streamlines Processes for Media Networks and TV

  WideOrbit’s WO Central Paid Programming Marketplace Increases Revenue and
  Streamlines Processes for Media Networks and TV Stations

WideOrbit to Showcase WO Central Media Exchange for Long Form Direct Response
                             at the 2013 NAB Show

2013 NAB Show

Business Wire

SAN FRANCISCO -- April 03, 2013

WideOrbit Inc., the leading provider of advertising management software for
media companies, today announced that it will showcase WO Central, WideOrbit’s
web-based marketplace for buying and selling media, at the 2013 NAB Show. WO
Central provides a streamlined, automated process that helps media sellers
reduce expenses, maximize revenue, and increase their inventory visibility in
the Paid Programming marketplace.

“WideOrbit is committed to innovation,” said Sean Trigony, General Manager of
WO Central at WideOrbit. “Recognizing the inherent challenges in a paper-based
Direct Response world, WO Central provides an electronic marketplace that
eliminates paper, streamlines and automates processes, and gives media sellers
the information and control they need to significantly increase revenue and
improve profitability. WO Central is truly modernizing the buying and selling
of Paid Programming, with the ultimate goal of improving the buying and
selling process of all media.”

WO Central  allows clients to effectively manage transactions across multiple
stations, networks, and markets either directly, or through a Rep function,
and offers increased visibility for media sellers to promote their inventory
to new Agencies and Direct Advertisers. WO Central delivers:

  *Customizable dashboard reports that allow sellers to easily and
    efficiently manage, negotiate, market and track all Paid Programming
    avails—and make smarter, data-driven decisions
  *Dynamic optimization of Paid Programming avails with best offers
  *Advanced analytics and reporting to help sellers better leverage inventory
  *Seamless integration with WO Traffic and WO Network which streamlines and
    automates key processes and eliminates repetitive data entry—reducing
    redundancies and discrepancies
  *Enhanced and secure marketplace that allow sellers to surface and
    negotiate open avails with preferred Agency, Rep, and Direct Advertising

“We’re firmly focused on making it easier to buy and sell media,” said Eric R.
Mathewson, Founder and CEO of WideOrbit. “WO Central helps our clients
significantly improve the transactional process and profitability of selling
of Paid Programming today, and we look forward to bringing these benefits to
buyers and sellers of all forms of media.”

WideOrbit will be providing demonstrations of WO Central  and all of its
solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of
the Las Vegas Convention Center, April 8-11. For more information or to
schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike
Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising
management software for Media companies. WideOrbit provides innovative, proven
solutions for managing the business of broadcast and cable operations – from
proposal to order, scheduling to automation, billing and aging. WideOrbit has
been helping clients since 1999, delivering high ROI, greater efficiencies and
revenue optimization. More than2,400 Television stations, Radio stations, and
Cable Networks around the globe use WideOrbit Traffic software with another
3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software
manages more than $20 billion in advertising revenue annually. Clients
include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom
Communications, Fox Sports, Galavision, Gannett Co., Hearst Television,
Madison Square Garden, Meredith Corporation, Midwest Communications,
NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group,
Tribune, Yankee Entertainment Sports, Univision, and more than 300 other major
media organizations. WideOrbit is headquartered in San Francisco, with offices
in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne,


WideOrbit Inc.
Sarah Cain, 415-378-0775
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