Breakfast Clubs of Canada and Walmart Canada's annual Help Them Shine Campaign raises more than $3 million for breakfast

Breakfast Clubs of Canada and Walmart Canada's annual Help Them Shine Campaign 
raises more than $3 million for breakfast programs across Canada 
TORONTO, April 3, 2013 /CNW/ - Breakfast Clubs of Canada in partnership with 
Walmart Canada, today announced their annual Help Them Shine campaign has 
raised more than $3 million in support of school breakfast programs across 
From February 14 to March 10, Canadians were invited to show their support by 
purchasing a $1 bookmark at Walmart Canada stores across the country. Every 
bookmark sold equaled one nutritious breakfast for a child. In addition to the 
$2.2 million raised by customers and associates, the company donated almost 
$750,000 to support nutrition programs across the country. Charitable product 
promotions from Minute Maid, Kellogg's and The Laughing Cow generated a 
further $95,000. 
With the support of Walmart Canada, its customers, associates and vendor 
partners, Breakfast Clubs of Canada is able to sustain 1,215 breakfast 
programs across the country by providing funding, food donations, equipment 
and training. 
"We believe every child deserves an equal chance to shine in school and in 
life," said Daniel Germain, president and founder of Breakfast Clubs of 
Canada. "Through Walmart's ongoing support and partnership, our annual Help 
Them Shine campaign continues to be a huge success and the biggest fundraiser 
for our organization." 
When one in seven Canadian children are at risk of going to school on an empty 
stomach, the Help Them Shine Campaign is vital to ensuring kids across 
Canadian classrooms get a proper start with a nutritious breakfast each day. 
Breakfast Clubs of Canada provides more than 20 million breakfasts across the 
country; feeding more than 120,000 children annually. Research has shown 
children who eat a nutritious breakfast before school benefit from improved 
attendance and punctuality, improved behaviour and concentrations, and display 
improved social skills and greater confidence to interact with children and 
"At Walmart we place a priority on helping Canadian families in need from 
coast-to-coast, which is why we have a long history of partnering with 
charities like Breakfast Clubs of Canada that have roots in the many 
communities across the country where we do business," said John Lawrence, 
director, corporate social responsibility at Walmart Canada. "We're proud to 
be Breakfast Club of Canada's largest corporate donor." Since 2006, Walmart 
Canada has donated and raised more than $20 million to support nutrition 
programs across the country. 
To learn more about Breakfast Clubs of Canada's activities and its mission, to 
make an online donation, or to find out how you can get involved, visit 
Club des petits déjeuners du Canada Catherine Paradis-Lavoie 514 826-8463 
Breakfast Clubs of Canada Lisa Clowery 450 641-3230 x 292 
Walmart Canada Rosalyn Carneiro (905) 821-2111 x 74240 
SOURCE: Breakfast Clubs of Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: Breakfast Clubs of Canada
ST: Ontario
-0- Apr/03/2013 13:00 GMT
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