Donna K. Lencki to discuss consumer engagement strategies at World Health Care Congress

Donna K. Lencki to discuss consumer engagement strategies at World Health Care

PR Newswire

HARRISBURG, Pa., April 3, 2013

HARRISBURG, Pa., April 3, 2013 /PRNewswire/ -- Capital BlueCross Chief
Marketing Officer Donna K. Lencki will discuss innovative retail strategies to
engage and serve health care consumers during the 10^th annual World Health
Care Congress in Washington, D.C. on April 8, 2013.

Capital BlueCross recently opened a first-of-its-kind health and wellness
retail store which focuses on customer choice and healthy living, and is
designed to provide one-stop shopping to explore insurance options and 
discover fun ways to engage in good health. Lencki played a key role in
branding and opening the store, called Capital Blue.

Lencki will be part of an expert panel called Engaging Tomorrow's Health Care
Consumer Today – Next Generation Engagement Strategies Throughout the Health
Care Lifecycle. Rounding out the panel with Lencki will be Dr. Charles E.
Saunders, CEO, Emerging Business at Aetna, Inc., who will talk about engaging
consumers through cutting edge technology and innovative tools; and Marc Baer,
senior director, Healthcare at Target, who will discuss introducing best
practices of one of the country's most successful retail companies to health
care. Moderating the panel will be Merrill Goozner, editor of Modern

"Rapid changes in the health care industry are forcing consumers to play a
more significant role in choosing the right products and services for their
personal needs. Capital BlueCross is leading the change in the industry by
engaging health care consumers in an entirely new way," said Lencki. "I am
excited to share our early success stories with Capital Blue. The community
has embraced the store as a healthy place for all, and individuals who visit
are learning how to live a healthier lifestyle, while developing a better
understanding of the often complicated health insurance decision-making

The 10th Annual World Health Care Congress (WHCC) is committed to improving
global health care by bringing togetherbusiness, political, and academic
leaders to actively share information and collaborate to improve the overall
quality and cost of health delivery in the United States and throughout the

More information about Capital Blue can be found at

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central
Pennsylvania and Lehigh Valley residents and businesses as the region's
leading health insurer. Through its family of companies, including Geneia,
Avalon^SM Insurance Company and Dominion Dental USA Inc., Capital BlueCross
brings innovative services and clinical solutions to the marketplace.
Committed to delivering medical value to its communities, Capital BlueCross
focuses on improving patient satisfaction, enhancing quality of care and
reducing costs. The company continues to lead the change in the industry by
meeting the evolving health needs of its customers, most recently by entering
the retail market and building a first-of-its-kind health and wellness store
called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an
independent licensee of the Blue Cross and Blue Shield Association, employing
more than 1,800 people. More information about Capital BlueCross can be found

Capital Blue is brought to you by Capital BlueCross, an Independent Licensee
of the BlueCross BlueShield Association, serving 21 counties in central
Pennsylvania and the Lehigh Valley.

SOURCE Capital BlueCross

Contact: Joseph Butera, 717-541-6139,
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