Food Lion Launches "Hunger Has a Cure" Campaign to Benefit Feeding America and Its Local Food Banks

Food Lion Launches "Hunger Has a Cure" Campaign to Benefit Feeding America and
                             Its Local Food Banks

PR Newswire

SALISBURY, N.C., April 3, 2013

SALISBURY, N.C., April 3, 2013 /PRNewswire/ --Food Lion launches its "Hunger
Has a Cure" campaign today to support Feeding America® and its network of
local food banks. The two-week campaign, which allows customers to donate in
$1 or $3 increments at the register, runs through April 16 and will help feed
local families in need.

"We know that it's difficult for some families to provide food during the
summer, especially since it's a time when food donations typically drop while
hunger needs increase," said Sherrii Webb, manager of community relations for
Food Lion. "Funds raised through this two-week 'Hunger Has a Cure' campaign
will provide critical food assistance for local families in need."

Customers can support the "Hunger Has a Cure" campaign by adding a monetary
donation of their choice to their total grocery bill at the register. These
funds will then be donated to Feeding America®, which is able to help provide
eight meals per every $1 donated. The success of the campaign is based on the
amount of donations raised by customers at the register and has the potential
to impact more than 40 Feeding America local food banks that serve
participating Food Lion communities.

Through efforts such as this, Food Lion raises community awareness of hunger
needs, funding for food banks and contributes more than 37 million pounds of
food donations annually to Feeding America®.

Food Lion serves as a strong corporate citizen in the communities in which the
company operates. Hunger relief is a primary focus as Food Lion assists the
community through food donations, foundation giving and corporate campaigns. 

Last year, Food Lion's "Hunger Has a Cure" campaign donated more than $650,000
and 1.1 million pounds of food to help families seeking food assistance
through the Feeding America network.

About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the
U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more
than 1,100 supermarkets. The company employs approximately 57,000 associates
delivering quality products, low prices and service to customers in 10
Southeastern and Mid-Atlantic states. For more information, visit
www.foodlion.com.

About Feeding America
Feeding America provides low-income individuals and families with the fuel to
survive and even thrive. As the nation's leading domestic hunger-relief
charity, our network members supply food to more than 37 million Americans
each year, including 14 million children and 3 million seniors. Serving the
entire United States, more than 200 member food banks support 61,000 agencies
that address hunger in all of its forms. For more information on how you can
fight hunger in your community and across the country, visit
http://www.feedingamerica.org.

Find us on Facebook at facebook.com/FeedingAmerica or follow our news on
Twitter at twitter.com/FeedingAmerica.

SOURCE Food Lion

Website: http://www.foodlion.com
Contact: Benny Smith, 704-310-4077, blsmith@foodlion.com
 
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