GfK Insights Contribute to Microsoft Win at ARF’s David Ogilvy Awards

  GfK Insights Contribute to Microsoft Win at ARF’s David Ogilvy Awards

Research supporting Windows 8 ad campaign takes top prize in consumer
electronics category

Business Wire

NEW YORK -- April 3, 2013

GfK insights were instrumental in winning a Gold prize for Microsoft’s Windows
8 advertising campaign at the 2013 David Ogilvy Awards, which celebrate
excellence in ad research. GfK was one of four research companies cited for
informing the Windows 8 campaign, which won in the Consumer Electronics

Microsoft partnered with GfK and ComScore to develop a research instrument
that could optimize the Windows 8 advertising in-market at both the channel
and creative levels. Scaled to 20 countries, the method used perceptual data
to optimize television creative rotation, channel mix, TV genres, websites,
print publications, and outdoor locations that would be most effective in
reaching and impacting target audiences.

                  Download the full case study at this link.

“We are thrilled to have played a key role on the insight team that supported
Microsoft’s Windows 8 advertising,” said David Krajicek, CEO of GfK Consumer
Experiences North America. “Helping clients find the right mix of insights for
their needs is a top priority for GfK, whether we are the sole research
provider or working collaboratively.”

About GfK

GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.

To find out more, visit or follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President
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