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Canon Inc. Announces Development of 35mm Cinema Prime Lens, Sixth in a Series of Compact, Lightweight, Precision-Matched Lenses



  Canon Inc. Announces Development of 35mm Cinema Prime Lens, Sixth in a
  Series of Compact, Lightweight, Precision-Matched Lenses

   Designed for Film-Style Operation, Canon Cinema Prime Lenses Deliver 4K
                             Imaging Performance

Business Wire

MELVILLE, N.Y. -- April 03, 2013

Canon Inc., the parent company of Canon U.S.A., Inc., a leader in digital
imaging solutions, has announced the development of a 35mm cinema prime lens
for large-format single-sensor cameras employing Super 35mm, full-frame 35mm,
and APS-C size imagers. The 35mm cinema prime lens will look to join Canon’s
line of 14mm, 24mm, 50mm, 85mm, and 135mm EF-mount Cinema prime lenses. The
35mm cinema lens in development will look to become the sixth in the line,
filling a strategic optical need between Canon’s 24mm and 50mm lens offerings.
As with Canon’s precision-matched, competitively priced CN-E prime lenses, the
35mm lens under development will look to deliver 4K optical performance and
inherit the professional operability of the existing CN-E prime lens line.

Canon Cinema prime lenses are part of the Canon Cinema EOS System of
professional digital cinematography products, which also include the EOS C500
4K/2K Digital Cinema Camera, EOS C300 Digital Cinema Camera, EOS C100 Digital
Video Camera, EOS-1D C 4K DSLR Cinema Camera, and four Canon Cinema zoom
lenses. A development sample of the 35mm cinema lens will be on display in the
Canon booth #C4325 during the 2013 NAB Show in Las Vegas, NV, April 8-11,
2013, and the lens itself is currently expected to officially launch sometime
this year.

“Canon is committed to supporting cinematic culture and the continued
advancement of tools for visual storytelling at all levels,” affirmed Yuichi
Ishizuka, executive vice president and general manager, Imaging Technologies &
Communications Group, Canon U.S.A. “During the past 18 months, Canon has
brought our Cinema EOS product line to market, and in that time we have
introduced HD, 2K, and 4K cameras, lenses and workflow solutions, as well as
structured a comprehensive service and support network for professionals in
the theatrical motion picture and television markets to enable customers to
create and deliver exceptional imaging content and cinematic brilliance.”

Current Canon Cinema Lens Lineup

Each current Canon Cinema lens is equipped with an 11-blade aperture
diaphragm, which is ideally suited to help achieve creative depth-of-field
manipulation and pleasing “bokeh” effects. The Canon line of Cinema prime
lenses is precision-matched for consistent and solid optical performance
throughout the line, and the inner focus mechanism helps minimize
focus-induced changes in the angle of view. All feature a full-frame image
circle in a lightweight, compact design, and they incorporate proven Canon
lens elements designed to fulfill contemporary 4K production standards. All
Canon Cinema primes also deliver color tone and balance that matches Canon’s
top-end Cinema zooms and compact Cinema zooms. Canon Cinema prime lenses
deliver the operation and reliability required in professional film-style
shooting environments.

All Canon Cinema prime lenses are fully compatible with the Canon EOS C500,
EOS C300, EOS C100, and EOS-1D C digital cinema cameras. The EF-mount design
of all Canon Cinema prime lenses provides communication with these cameras for
such handy features as display of the f number in the electronic viewfinder,
recording of focus/zoom position and f number, and, later this year,
Peripheral Light Compensation^1.

Strategically integrated motion-picture style mechanical attributes (as
opposed to those for still photography lenses) are also an important design
feature of Canon’s series of Cinema prime lenses. These film-style
characteristics include 300-degree rotation on the focus ring for precision
focus control as well as large, highly visible engraved focus scales for
convenient operation. These markings appear on the angled surfaces on both
sides of the barrel, making them easy to read and to adjust the “stepless”
focus and/or aperture settings of the lenses from behind or from either side
of the camera for camera operators or focus pullers. Focus markings can be
switched from standard labeling to metric, and control rings are engineered to
maintain the proper amount of resistance with consistent operating torque and
familiar tactile “feedback” for satisfying manual control. All of Canon’s
current Cinema prime lenses also share the same uniform gear positions,
diameters, and rotation angles, as well as front-lens diameters, making them
compatible with a wide variety of matte boxes, follow focus gear, marking
disks, and other third-party film-industry-standard accessories. Film crews
can quickly change lenses without the need for accessory gear-position
adjustments or other changes to the rig setup.

The versatility of image-capture options using Canon EOS digital cinema
cameras can be further extended with Canon’s Cinema Zoom lenses (the
CN-E14.5-60mm T2.6 wide-angle and the CN-E30-300mm T2.95-3.7 telephoto) and
Compact Cinema Zoom lenses (the CN-E15.5-47mm T2.8 wide-angle and CN-E30-105mm
T2.8 telephoto). All four lenses are available in both EF- and PL-mount
versions, and the mount can be switched at a Canon service facility in the
United States for added flexibility. Almost all of Canon’s EF Series
photographic lenses can also be used with these Cinema EOS cameras, including
Image Stabilized zoom, tilt-shift, and macro lenses.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. received the PCMag.com
Readers’ Choice Award for Service and Reliability in the digital camera and
printer categories for the ninth consecutive year, and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer service
and support for all of the products it distributes. Canon U.S.A. is dedicated
to its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Availability and specifications of all products are subject to change without
notice.

^1 Peripheral Light Compensation is expected to be available within 2013 and
will require a firmware upgrade for compatible cameras.

Contact:

Editorial:
Canon U.S.A., Inc.
Ashley Dickerson, 631-330-4286
adickerson@cusa.canon.com
or
Marcomm Group
Brian McKernan, 516-829-0404
bmckernan@marcommgroup.com
or
Canon U.S.A. Web site:
www.usa.canon.com
or
For sales information/customer support:
1-800-321-HDTV (4388)
www.canonbroadcast.com
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