Humana Offers Free Book, “Trash Cancer For Dummies®,” and Invites Readers to Join Online Community at

  Humana Offers Free Book, “Trash Cancer For Dummies®,” and Invites Readers to
  Join Online Community at

Business Wire

LOUISVILLE, Ky. -- April 3, 2013

Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being
companies, recently announced the release of Trash Cancer For Dummies, the
fourth book to result from the partnership between Humana’s MyWell-Being and
the For Dummies^® book series.

Trash Cancer For Dummies is based on Fran Drescher’s Cancer Schmancer
Movement, which seeks to transform those with cancer from patients into
medical consumers, and to shift the nation’s priority from exclusively
searching for a cancer cure toward prevention and early detection of the

“We are very excited for the release of our fourth book in partnership with
the For Dummies series,” said Bruce Feinstein, Marketing Director at Humana.
“This book really shows how making simple lifestyle changes can affect overall
health and well-being.”

The book features tips and advice from Fran Drescher and outlines ways to
prevent cancer and avoid certain risk factors.

“Our home is the place where we spend the most time and is often our most
toxic environment. Understanding the dangers and being educated is the first
step to living an empowered lifestyle,” said Drescher, President of Cancer
Schmancer. “Going to the market and shopping for everyday items will never be
the same as consumers become more educated and begin to think differently
about the food, personal care items and household products they’re bringing
into their homes.”

Some important topics addressed in the book include:

  *Nutrition basics and simple cancer-fighting recipes
  *Ways to protect your skin against the thousands of chemicals it is exposed
    to on a regular basis
  *How to choose green housecleaning products that will ensure the safety and
    health of one of the most toxic places: the home
  *Simple, everyday habits that are proven to reduce the risk of cancer and
    ways to break bad habits in order to live a healthier lifestyle

By registering and becoming a member of, people can choose to
receive Trash Cancer For Dummies or one of Humana’s other three books for free
sent to their home. The other books include: Well-Being For Dummies^®,
Retirement For Dummies^® and Living the Boomer Life For Dummies^®.

The award winning MyWell-Being has over 600,000 registrants and now holds a
presence on four social media channels, including Facebook, Twitter, Pinterest
and YouTube.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health-care
company that offers a wide range of insurance products and health and wellness
services that incorporate an integrated approach to lifelong well-being. By
leveraging the strengths of its core businesses, Humana believes it can better
explore opportunities for existing and emerging adjacencies in health care
that can further enhance wellness opportunities for the millions of people
across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor
Relations page of the company’s web site at, including copies

  *Annual reports to stockholders
  *Securities and Exchange Commission filings
  *Most recent investor conference presentations
  *Quarterly earnings news releases
  *Replays of most recent earnings release conference calls
  *Calendar of events (including upcoming earnings conference call dates and
    times, as well as planned interaction with research analysts and
    institutional investors)
  *Corporate Governance information

About Cancer Schmancer

Cancer Schmancer is a three-pronged organization focusing on early detection,
prevention and advocacy. Its objectives are: education (“knowledge is power”),
stage one diagnosis (“if you catch it on arrival, 95% survival.”), lifestyle
prevention (“90% of cancers are environmental and lifestyle”), and policy
change (“laws that help Americans lead healthier lives.”) For more
information, visit

About For Dummies^®

After 20 years, more than 250 million copies printed, and millions of ebooks
downloaded, For Dummies is the world’s bestselling reference series, well
known for enriching people’s lives by making knowledge accessible in a fun and
easy way. Loyal customers around the globe agree that For Dummies is “more
than a publishing phenomenon … [it is] a sign of the times,” [The New York
Times]. With more than 1,800 active topics covering everything from health to
history, music to math, sports to self-help, technology to travel, For Dummies
is dedicated to Making Everything Easier. The For Dummies brand presence
continues to expand wherever there is a need to know, including, mobile apps,
e-learning courses, a corporate custom publishing program, a robust consumer
website and a licensed product line that includes consumer electronics,
culinary, crafts, video, software, musical instrument packs, home improvement,
automotive, game and now, wine! For more information, visit For
Dummies is a branded imprint of Wiley.


Humana Corporate Communications
Alex J. Kepnes, 502-580-2990
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