Banana Boat® Unveils New Multi-Benefit Sunscreen Lotions Just in Time for Summer

  Banana Boat® Unveils New Multi-Benefit Sunscreen Lotions Just in Time for
                                    Summer

Banana Boat® Protect & Hydrate and Banana Boat® Sport Performance® CoolZone™
sunscreen lotions expand Energizer Personal Care portfolio of sun protection
products

PR Newswire

SHELTON, Conn., April 3, 2013

SHELTON, Conn., April 3, 2013 /PRNewswire/ --Energizer Personal Care, the
makers of Banana Boat^® brand sunscreen, announced the availability of two new
products, Banana Boat^® Protect & Hydrate sunscreen lotion provides all day
moisture with aloe and antioxidant Vitamins C & E, and Banana Boat^® Sport
Performance^® CoolZone™ sunscreen lotion that instantly cools and refreshes
the skin on contact. Both Banana Boat^® Protect & Hydrate and Banana Boat^®
Sport Performance^® CoolZone™ sunscreen lotions have undergone testing in
seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme
heat up to 100 degrees- to provide safe and effective sun protection.

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Innovation and Inspiration
Banana Boat^® Protect & Hydrate sunscreen lotion goes beyond sun protection to
keep skin 100 percent hydrated for moisture that lasts all day. The new
formula is fragrance-free, promoting use as an everyday lotion. Recommended by
The Skin Cancer Foundation, this broad spectrum UVA/UVB sunscreen protects
against sunburn, damaging UV rays and the visible effects of skin aging in a
sheer-feel lotion that is proven to be effective. The 2-in-1 combination of
sunscreen and moisturizer protects and hydrates skin in one easy step, and the
lightweight formula with soothing Aloe Vera and Antioxidant Vitamins C & E
leaves the skin feeling soft and looking healthy.

Banana Boat^® Sport Performance^® CoolZone™ sunscreen lotion instantly cools
and refreshes skin on contact leaving you feeling invigorated with a crisp,
clean scent. Recommended by The Skin Cancer Foundation, this lotion provides
broad spectrum SPF 30 and 50, water-resistant (80 minutes) protection. Also
available in a continuous spray, this unique formula has a fresh scent and
helps users keep cool in the heat. Banana Boat's advanced technology helps
prevent sunburn and skin damage while also delivering quick absorption and a
non-greasy feel.

"Today's shopper is looking for their sun care products to provide additional
benefits beyond UVA/UVB protection, or what we commonly refer to as
"Protection Plus," said Carla Luca, Senior Brand Manager of Banana Boat^®
brand sunscreens. "New Protect & Hydrate and CoolZone™ sunscreen lotions
deliver the added benefits shoppers want in their sun care products to
accommodate both protection and skin care needs."

Family Affordable and Available Nationwide
Banana Boat^® Protect & Hydrate sunscreen lotion and Banana Boat^® Sport
Performance^® CoolZone™ sunscreen lotions are available at mass grocery and
drug retailers nationwide and online. Protect & Hydrate offers SPF 15, 30 and
50 protection with suggested retail prices of $9.99, $9.99 and $10.49
respectively. Banana Boat^® Sport Performance^® CoolZone™ offers SPF 30 and
50 protections with suggested retail prices of $9.99 and $10.49 respectively.

For more information about Banana Boat sun care products, please visit
www.bananaboat.com or www.Facebook.com/BananaBoatBrand.

About Banana Boat Brand
The Banana Boat^® brand offers a wide range of product options that provide
today's busy family with reliable sun protection without worry, so the fun can
go on. The advanced technology in Banana Boat^® sunscreen products provides
effective broad spectrum UVA and UVB protection that won't break down in the
sun. Banana Boat^® products have carried The Skin Cancer Foundation's Seal of
Recommendation for almost two decades.

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world,
Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR),
headquartered in St. Louis, Missouri. Energizer Personal Care markets products
in more than 100 countries worldwide under the Playtex^®, Playtex Sport^®,
Playtex Gentle Glide^®, Skintimate^® and Schick^® brands. Playtex and all
other trademarks are licensed or owned by Energizer or its affiliates.

SOURCE Energizer Personal Care

Website: http://www.bananaboat.com
Contact: Catherine McCormack, Edelman, +1-212-819-4816,
Catherine.McCormack@edelman.com
 
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