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Renesas Electronics America Named Finalist for Prestigious 2013 EE Times and EDN ACE Awards



  Renesas Electronics America Named Finalist for Prestigious 2013 EE Times and
  EDN ACE Awards

Renesas Named A Finalist in Two Categories: Ultimate Products Power and Energy
                                  Technology

Business Wire

SANTA CLARA, Calif. -- April 03, 2013

Renesas Electronics Corporation (TSE: 6723), a premier provider of advanced
semiconductor solutions, today announced it has been named a finalist in two
categories of UBM Tech’s EE Times and EDN Annual Creativity in Electronics
(ACE) Awards (http://ubm-ace.com). Renesas’ RAA20770X Series of mini-POL
converters is a finalist in the Ultimate Products – Power category, and the
Future Electronics’ Harvesting Platform featuring Renesas’ RL78
microcontroller (MCU) is a finalist in the Energy Technology Award category.

Renesas’ high-efficiency mini-POL converter in a wafer-level chip size (2.7mm
X 3.4mm) package delivers reductions in size and thermal resistance for the
industry's highest level of miniaturization and power density.

Future Electronics’ Harvesting Platform featuring Renesas’ RL78 MCU is a
modular development tool allowing designers tools to evaluate energy
harvesting use in their systems. The backbone of the platform is the Renesas
RL78, a low-power MCU featuring a 16-bit CISC core running at 32 MHz (at
60uA/MHz).

“Renesas is honored to be selected as a finalist in both the Ultimate Products
– Power and Energy Technology Award categories,” said Peter Carbone, Vice
President of Marketing, Renesas Electronics America. “Reducing power
consumption is a key goal when developing new products and solutions for our
customers.”

“We at Future Electronics believe that our Energy Harvesting Platform will
reduce time to market and design costs for companies working to develop
renewable energy designs,” said Todd Baker, Regional Technical Director,
Future Electronics. “It is our hope that this tool will spur the market for
energy harvesting designs and expand the number of applications utilizing this
technology.”

The Ultimate Products of the Year Award – awarded to the most significant
product introduced in the last 12 months in 11 categories - is determined by
large-scale peer review. The Energy Technology Award recognizes companies that
make the biggest contribution to the shift from information to energy
technology, a trend that will help sustain and expand many industry sectors to
conserve or create new energy sources. Finalists in each category are chosen
by expert editors from both EE Times and EDN with accompanying editorial
reviews.

EE Times and EDN ACE Awards are presented in 22 categories and are judged by a
blue-ribbon panel of industry experts, comprised of the leading voices of
academia and the industry. The judges will choose winners in seven categories.
Winners in the additional 15 categories are either peer-to-peer or editorially
selected.

“Our contest showcases the unique best of breed products that have been
brought to the market this year,” said Patrick Mannion, Brand Director, EDN.
“The 2013 finalists represent the execution of forward-thinking technologies
and creativity that captures the imagination of consumers, illustrating the
influence that electronics and embedded design professionals have on today’s
culture.”

The Annual Creativity in Electronics (ACE) Awards celebrates the creators of
technology who demonstrate leadership and innovation in the global industry
and shape the world we live in. These creators, and their innovations, will be
recognized at the EE Times and EDN ACE Awards ceremony on April 23, 2013, as
part of UBM Tech’s DESIGN West and ESC Silicon Valley Conference.

About UBM Tech

UBM Tech is a global media business that provides information, events,
training, data services, and marketing solutions for the technology industry.
Its media brands and information services inform and inspire decision makers
across the entire technology market — engineers and design professionals,
software and game developers, solutions providers and integrators, networking
and communications executives, and business technology professionals. UBM
Tech’s industry-leading media brands include EE Times, Interop, Black Hat,
InformationWeek, Game Developer Conference, CRN, and DesignCon. The company’s
information products include research, education, training, and data services
that accelerate decision making for technology buyers. UBM Tech also offers a
full range of marketing services based on its content and technology market
expertise, including custom events, content marketing solutions, community
development and demand generation programs. UBM Tech is a part of UBM (UBM.L),
a global provider of media and information services with a market
capitalization of more than $2.5 billion.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NLT Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at http://am.renesas.com/.

Contact:

UBM Tech:
Felicia Hamerman, 516-562-5652
Vice President, Marketing, UBM Tech, Electronics
felicia.hamerman@ubm.com
Renesas Electronics America:
Sundeep Dosanjh, 415-975-2219
Voce Communications, a Porter Novelli Company
SDosanjh@vocecomm.com
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