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Toyota and Discovery Education Announce Finalists for the Toyota Teen Driver Video Challenge and Invite You to Choose the



  Toyota and Discovery Education Announce Finalists for the Toyota Teen Driver
  Video Challenge and Invite You to Choose the Winner Online

 Teens Nationwide Compete in Original Video Challenge to Promote Safe Driving
                               to Fellow Teens

 Winner to Receive $15,000 Scholarship and Opportunity to Work with Discovery
              Film Crew to Produce their Video as a TV-Ready PSA

Business Wire

SILVER SPRING, Md. -- April 03, 2013

Toyota and Discovery Education today announced the top ten finalists for
the Toyota Teen Driver Video Challenge. Now in its second year, the contest
challenges teens across the country to create two-minute videos to inspire
their friends to drive more safely and avoid distractions. The contest is part
of Toyota Teen Driver, a joint education program by Toyota and Discovery
Education, to help teen drivers stay safe. While cars today are safer than
ever, motor vehicle accidents are the leading cause of death among teens in
the U.S.^[1]

“At Toyota, we have a longstanding commitment to teen safety so we are very
proud to support the Toyota Teen Driver Video Challenge,” said Patricia Salas
Pineda, group vice president, National Philanthropy and the Toyota USA
Foundation. “We were blown away by how creative, thought-provoking and even
humorous this year’s submissions were and are inspired that so many teens are
taking a leadership role in promoting safety to their friends.”

“Discovery Education is proud to be a part of a program that is finding ways
to get teens actively involved in safer driving,” said Mary Rollins, Vice
President of Discovery Education. “Each of these ten videos is a
representation of the value found in programs that bring students, educators
and families together to create a national conversation about a real problem.”

For the next two weeks, the public can
visit toyotateendriver.discoveryeducation.com/vote.cfm to view the finalists
and vote for their favorite. The teen who garners the most votes will receive
a $15,000 scholarship and will work with a Discovery film crew to re-shoot
their video as a professional, TV-ready PSA. The teens who secure the second
and third most votes will work with Discovery to re-shoot their videos as
well.

In addition to sponsoring the Video Challenge each year, Toyota Teen
Driver provides educators, parents and students with free online resources to
help teens to become safer drivers, including curriculum, parent coaching
guides, and take-home activities to initiate important conversations about the
life-changing choices that teens can make behind the wheel. For more
information on Toyota Teen Driver, visit www.toyotateendriver.com.

The Toyota Teen Driver Video Challenge is the latest initiative from Toyota
that is designed to help keep teens safe on the road. Toyota Driving
Expectations (www.toyotadrivingexpectations.com) provides hands-on, real world
defensive driving courses that go far beyond what is taught in standard driver
education courses, while The Toyota Collaborative Safety Research
Center(www.toyota.com/csrc) works with leading North American Universities,
hospitals, research institutions and agencies on research designed to better
understand teen drivers’ risks and behaviors and identify effective
recommendations to help keep them safe.

About Toyota

Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. Toyota directly employs over
31,000 in the United States and its investment here is currently valued at
more than $19.5 billion, including sales and manufacturing operations,
research and development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where
it does business and believes in supporting programs with long-term
sustainable results. Toyota supports numerous organizations across the
country, focusing on education, the environment and safety. To date, Toyota
has contributed nearly $700 million to philanthropic programs in the United
States.

For more information on Toyota's commitment to improving communities
nationwide, visit http://www.toyota.com/philanthropy.

About Discovery Education

Discovery Education partners with districts, states and like-minded
organizations around the world to transform teaching and learning with
innovative content and services that support educators and accelerate academic
achievement. With a presence in over half of all US schools and in 50
countries around the world, Discovery Education fuels educational
transformation with award-winning multimedia content including digital
textbooks, professional development, assessment tools, and the largest
professional learning community of its kind. Powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media
company in the world, Discovery Education is the global leader in
standards-based digital content for K-12 and community college instruction.
Explore the future of education at www.discoveryeducation.com.

^1 The Centers for Disease Control and Prevention

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130403005089/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50601858&lang=en

Contact:

Press:
Toyota
Luis Rosero, 212-715-7493
Luis_Rosero@tma.toyota.com
or
Discovery Education
Lyndsey Grubbs, 240-662-2572
Lyndsey_Grubbs@discovery.com
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