Bang & Olufsen relaunches BeoSound 5 with complete Spotify integration

    Bang & Olufsen relaunches BeoSound 5 with complete Spotify integration

Bang & Olufsen announces a new partnership with Spotify, the world's leading
music streaming service. Bang & Olufsen's digital music system, BeoSound 5,
now ships with complete Spotify integration, adding 20 million songs in
premium sound quality to BeoSound 5's already versatile repertoire. Bang &
Olufsen includes all existing BeoSound 5 owners in the Spotify integration
through a free online software update.

PR Newswire

STRUER, Denmark and DEERFIELD, Ill., April 3, 2013

STRUER, Denmark andDEERFIELD, Ill., April 3, 2013 /PRNewswire/ -- Bang &
Olufsen announces that Spotify is now fully integrated into its popular
BeoSound 5 music system. The integration adds yet another feature to BeoSound
5, expanding its range of digital music with Spotify's massive music catalogue
in addition to the owner's own digitalised tracks and 14,000 internet radio
stations. The integration is built-in to all new BeoSound 5 units; in line
with Bang & Olufsen's dedication to continuing customer service, existing
BeoSound 5 owners can easily add Spotify with a free online software update.

(Photo: http://photos.prnewswire.com/prnh/20130403/CG88214)

You can try out your favourite Spotify playlist now, with BeoSound 5 and your
choice of Bang & Olufsen speakers, in any Bang & Olufsen store located in
markets where Spotify is available.

"Bang & Olufsen owners told us they wanted Spotify, and we listened," says
Bang & Olufsen's category manager Theis Moerk. "More and more consumers are
choosing to stream their music, and in many markets streamed music outsells
CDs. However, low bit rates have kept a lot of music fans on the fence. With
Spotify now fully integrated into BeoSound 5, Bang & Olufsen owners have
access to over 20 million songs in the best possible streaming quality. The
partnership with Spotify is an important step in keeping Bang & Olufsen owners
up to date with the growing availability of digital entertainment, and we look
forward to further collaboration with Spotify in the future."

"We're thrilled to start streaming with Bang & Olufsen," says Riad Hawa,
Spotify's global hardware partnerships manager. "Bang & Olufsen sets the bar
high in both acoustic performance and design quality. Combining the BeoSound 5
with Spotify willoffer a music experience that truly stands out, with
millions of songsin high fidelity right in your own living room."

BeoSound 5 lets you command all of your music, no matter where it's stored,
from one intuitive interface. Seamlessly connecting to a plethora of sources –
including NAS, Airplay, DLNA, A2DP Bluetooth and now Spotify – the BeoSound
5's LCD and scroll wheel makes music enjoyment simple. It supports playback of
WMA and FLAC lossless files in addition to mp3 music, and has an on-board
storage capacity equivalent to 175,000 tracks, or 10,000 of your favourite
CDs. The unique, Bang & Olufsen patented MOTS (More Of the Same) feature
analyses the song that you are listening to – checking for sound, dynamics and
rhythmic aspects – to automatically create a playlist from your stored music
and take you to places in your music collection that you may have left
unexplored for way too long.

The BeoSound 5 is available at Bang & Olufsen stores worldwide, priced at
$6324.00 Usage of the Spotify feature on BeoSound 5 will require a Spotify
Premium subscription. Spotify is available in selected markets worldwide from
3^rd April.

Spotify is an award-winning digital music service that gives you on-demand
access to over 20 million tracks*. Spotify's dream is to make all the world's
music available instantly to everyone, wherever and whenever they want it.
Spotify makes it easier than ever to discover, manage and share music with
your friends, while making sure that artists get a fair deal.

Visit spotify.com/select-your-countryto see the list of countries in which
Spotify is available. Spotify have more than 24 million active users, and over
6 million paying subscribers.

www.spotify.com
* Number of tracks licensed globally. Catalogue size varies per market.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend
Olufsen, two innovative, young engineers devoted to high quality audio
reproduction. Since then, the brand has become an icon of performance and
design excellence through its long-standing craftsmanship tradition and the
strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its
comprehensive experience with integrated audio and video solutions for the
home to other areas such as the hospitality and automotive industries in
recent years. Consequently, its current product range epitomizes seamless
media experiences in the home as well as in the car and on the move. For more
information on Bang & Olufsen, please visit www.bang-olufsen.com.

SOURCE Bang & Olufsen

Website: http://www.bang-olufsen.com
Website: https://www.spotify.com
Contact: Jill Porter-Schultz, Bang & Olufsen a/s, Global PR Manager,
jic@bang-olufsen.dk, or Monica Gartner, Bang & Olufsen America, Inc., PR
Consultant, mcy@bang-olufsen.dk
 
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