HotLink Debuts Amazon EC2 Plug-in for Microsoft SCVMM with Latest Release of HotLink Hybrid Express

  HotLink Debuts Amazon EC2 Plug-in for Microsoft SCVMM with Latest Release of
  HotLink Hybrid Express

 HotLink’s award-winning hybrid IT management capabilities now available for
 Microsoft environments; launches free version of HotLink Hybrid Express for
                          VMware and Microsoft users

Business Wire

SANTA CLARA, Calif. -- April 03, 2013

HotLink® Corporation, the market leader in transformation solutions for
heterogeneous virtualization management, today announced the latest release of
HotLink Hybrid Express™, the industry’s simplest solution for deploying,
administering and managing hybrid clouds. The new release provides Amazon EC2
plug-in support for Microsoft System Center Virtual Machine Manager (SCVMM) so
IT can deploy, administer and manage hybrid on- and off-premise resources
using existing virtualization management infrastructure. Additionally, HotLink
Hybrid Express is now available in a free edition for both Microsoft SCVMM and
VMware vCenter environments.

HotLink Hybrid Express, which also supports VMware vCenter, is the only
solution to natively extend on-premise virtualization management
infrastructure to public cloud resources like Amazon EC2. HotLink’s
patent-pending transformation technology abstracts public cloud platforms and
workloads so on-premise management consoles treat them just like on-premise
hosts and virtual machines — fully integrated and managed as a unified pool of
resources without the need for a separate management console. Since HotLink
natively integrates cloud-based resources, Microsoft SCVMM or VMware
vCenter-compatible orchestration tools, service catalogs and self-service
portals work seamlessly out of the box. Customers can implement hybrid clouds
in just a few hours as opposed to weeks or months.

Mike Somerville, NISS manager of systems support at the University of San
Diego, said, “HotLink allows the ITS team to open up the doors to its data
center and expand it with Amazon EC2 for pennies per hour. The ability to
manage Amazon EC2 resources natively using our existing VMware vCenter
environment allows the ITS team to provision services for our end users
instantly and in a transparent way.”

With HotLink Hybrid Express, IT can administer, clone, snapshot and migrate
cloud instances in the same way as on-premise virtual machines, utilizing the
same management infrastructure and techniques across hybrid resources.
HotLink’s integrated, bi-directional workload conversion enables seamless
migration to and from Amazon EC2, and users can even deploy cloud instances
from existing on-premise templates. Because HotLink Hybrid Express is a
plug-in technology, users have the familiar deployment and management
interface of on-premise, with hybrid cloud flexibility and agility.

“Enterprises want the elasticity and cost benefits that come with cloud-based
computing, but the complexity of multiple management layers, various
databases, converters, connectors and customization threatens the return on
investment of hybrid environments,” said Mark Bowker, senior analyst at
Enterprise Strategy Group. “For hybrid IT to be viable, IT needs
straightforward solutions like HotLink to enable disparate platforms to easily
interoperate, whether they happen to be on- or off-premise.”

Key features of the new HotLink Hybrid Express include the ability to:

  *Manage Amazon EC2 resources natively inside SCVMM or vCenter — A single
    point of administration and management is enabled for all on-premise and
    off-premise computing resources.
  *Migrate workloads with simple point and click — Amazon EC2 instances are
    provisioned as easily as existing on-premise virtual machines.
  *Create, use and manage hybrid snapshots — Administrators can create or
    revert to snapshots either on- or off-premise.
  *Automate workload conversion — Integrated, seamless conversion and
    migration of both Windows and Linux workloads to and from Amazon EC2
    eliminates the need to use off-line tools.
  *Use existing templates in hybrid environment — Amazon EC2 workloads can be
    provisioned from existing on-premise templates without rebuilding.
  *Standardize policies across on and off-premise — IT can apply policies
    uniformly in a hybrid environment using existing management infrastructure
    and techniques.
  *Apply automation across hybrid resources — A single point of integration
    via existing management infrastructure enables streamlined automation
    across hybrid resources.

“Too many corporate IT managers settle for the proposition that deploying and
managing hybrid cloud environments will be a time-consuming, complex journey.
In the meantime, their business users are off leveraging public cloud
resources on their own, introducing a range of risks to the enterprise,” said
Lynn LeBlanc, CEO and founder of HotLink. “HotLink Hybrid Express provides an
easy-to-implement solution for IT to extend the existing on-premise management
infrastructure to Amazon EC2 and offer public cloud resources in a managed and
appropriate way, so everyone in the enterprise wins.”

Availability and pricing

HotLink Hybrid Express for Microsoft SCVMM or VMware vCenter is available now.
The free edition is full-featured and supports 10 Amazon EC2 instances. The
standard edition starts at $26,700. For more information, visit HotLink at
booth 543 at the Microsoft Management Summit on April 8-12 in Las Vegas, or contact

Supporting resources

  *Download whitepapers:
  *Register for a webinar:
  *Watch videos:
  *Request demo or price quote:
  *Download free edition:

About HotLink Corporation

Founded in early 2010 by data center software veterans and the founders of
FastScale Technology, Inc. (acquired by VMware), HotLink Corporation is on a
mission to dramatically simplify IT management complexity with the first ever
transformation technology for heterogeneous and hybrid computing
infrastructure. Winner of VMworld 2012 “Best of Show,” top “Virtualization
Management,” “Best Cross-Platform Management” and “Best Cloud Application,”
HotLink’s customers include enterprise IT organizations spanning technology,
financial services, manufacturing and telecommunications. HotLink’s advisory
board includes visionary leaders from Electronic Arts, Facebook, E*TRADE,
Clorox, Citrix, BMC and Flextronics. HotLink is a privately held, venture
capital-backed company based in Santa Clara, Calif. For more information,
visit or connect with us on Facebook, Twitter or LinkedIn.


Metis Communications
Cathy Caldeira, 617-236-0500
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