Anthem Worldwide a Triple Winner in 2013 American Package Design Awards
Awards Honor the Value of Design to Business and Society
TORONTO -- (Marketwired) -- 04/03/13 -- Anthem Worldwide, part of
the brand development practice of Schawk, Inc. (NYSE: SGK), whose
integrated global network provides innovative solutions to
articulate, unify and manage brand impact to create compelling and
consistent brand experiences, announced that its Toronto and New York
offices have been distinguished with three packaging design awards
recognizing the value of design to business and society.
The 2013 American Package Design Awards is the fastest growing
national competition managed by Graphic Design USA (GDUSA). The
reason is simple yet profound -- marketers are challenged as never
before to convey their messages and promote their brands in an era of
fragmented audiences and global competition. GDUSA has sponsored this
national design competition for five decades and this year's entries
grew to over 1,600 with only a selective 1 in 6 being recognized with
According to GDUSA, "Package design and related disciplines are
increasingly the difference maker in the consumer's purchasing
decision. The 2013 American Package Design Awards competition
celebrates well-designed graphics and the power of design to advance
the brand and forge an emotional link with the buyer at the moment of
Lor Gold, global chief creative officer of Schawk, Inc., said:
"In-store, a shopper wants to be informed and motivated by packaging.
It's the crucial touchpoint in almost every purchase and repurchase.
Our creative talent at Anthem thinks from the shelf out and
understands that packaging is the purest expression of the brand idea
and the closest point a shopper can get to the brand."
Janice Jaworski, managing director of Anthem Worldwide's New York
office, said, "Effective package design helps our clients tell
compelling brand stories that resonate. We are thrilled that this
work for our clients has been singled out as examples of excellence
AJ Betz, managing director of Anthem Worldwide's Toronto office,
noted, "Recognition by our peers as an industry leader is gratifying.
The American Package Design Awards acknowledges packaging design as
the most powerful medium -- where purchasing decisions are acted
In the Food and Beverages category, Anthem Worldwide was awarded a
Certificate of Excellence for its package design on:
Mike's On the Rocks
Brand Owner: Mark Anthony Brands
Anthem Worldwide (Toronto)
SunRype Coco Water
Brand Owner: Sun-Rype Products Ltd.
Anthem Worldwide (Toronto)
Girl Scouts of the USA Cookie Box
Brand Owner: Girl Scouts of the
Design: Anthem Worldwide (New York)
To view all 2013 American Package Design Awards winners, click the
following Web site address:
Anthem Worldwide is part of the brand development practice of Schawk,
Inc. (NYSE: SGK). Anthem's integrated global network provides
innovative solutions to articulate, unify and manage brand impact to
create compelling and consistent brand experiences. We do this by
aligning our strategic, creative and executional talent worldwide
with the business needs of companies seeking a competitive advantage.
Anthem offers a full range of branding and design services through
our network of world-class design professionals in 10 cities,
including Chicago, Cincinnati, Hilversum (The Netherlands), London,
New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.).
For more information on Anthem, please visit http://www.anthemww.com.
Follow Anthem on http://twitter.com/anthemworldwide.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2273023
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2273015
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2273007
Managing Director (Toronto)
Managing Director (New York)
Press spacebar to pause and continue. Press esc to stop.