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-Rovio Entertainment Launches Angry Birds Toons Video Channel with Brightcove Video Cloud

  -Rovio Entertainment Launches Angry Birds Toons Video Channel with
  Brightcove Video Cloud

   Enables Angry Birds fans around the world to watch 52 on-demand episodes
                  across Smart TVs, smartphones and tablets

Business Wire

BOSTON -- April 3, 2013

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced that Rovio Entertainment, an entertainment media
company headquartered in Finland and the creator of the globally successful
Angry Birds franchise, has selected the Brightcove Video Cloud online video
platform to support the launch of its Angry Birds Toons animated series. Angry
Birds game users, which number more than 1.7 billion downloads according to
Rovio, can now watch the latest adventure of the birds and pigs across
smartphones and tablets with the help of Video Cloud, which makes it possible
for Rovio to publish and distribute the video series to audiences across
devices.

“By partnering with Brightcove, we are able to quickly ramp our online video
efforts and deliver on-demand episodes to viewers across devices, while
ensuring a high quality viewing experience,” said Nick Dorra, Head of
Animation at Rovio.

With Brightcove Video Cloud, Rovio has access to the most comprehensive and
advanced features for publishing and distributing video content to audiences
across every screen. Rovio will release a new episode of Angry Birds Toons in
its Angry Birds games, and to Smart TVs and other devices each Sunday at 8am
GMT.

“Rovio has built a tremendous audience for its Angry Birds game,” said Jeff
Whatcott, chief marketing officer at Brightcove. “We are thrilled to partner
with Rovio as they expand on the success of the Angry Birds franchise and give
fans more opportunities to engage and interact with their favorite characters
on the device of their choosing.”

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world's professional digital media. The company's products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit http://www.brightcove.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

Contact:

North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
llangsdorf@sutherlandgold.com
of
Europe
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com