Jim Beam Releases Limited-Edition "Distiller's Masterpiece" Bourbon Just In Time For The Races

 Jim Beam Releases Limited-Edition "Distiller's Masterpiece" Bourbon Just In
                              Time For The Races

Celebrating Kentucky's Horseracing Season, Beam's Most Exclusive Liquid is
Available for $199.99 in Limited Quantities Only at the Jim Beam American
Stillhouse in Kentucky

PR Newswire

DEERFIELD, Ill., April 3, 2013

DEERFIELD, Ill., April 3, 2013 /PRNewswire/ --For many, the first Saturday in
May is a rare opportunity to watch the most elite horses in the racing
industry. But this year, it represents another rare opportunity – a chance for
whiskey connoisseurs to get their hands on a limited-edition release from Jim

Today, Beam Inc. [NYSE:BEAM], a global leader in premium spirits, and Jim
Beam® Bourbon, the world's No. 1 bourbon, announced its release of Jim Beam®
Distiller's Masterpiece, an extra-aged Kentucky Straight Bourbon Whiskey
barrel finished in Pedro Ximenez  (PX) sherry casks.

"My family has been making bourbon in Kentucky since 1795," said
seventh-generation Master Distiller and Jim Beam's great-grandson Fred Noe.
"This is a great time to celebrate another Kentucky icon – horseracing – with
the release of some of our most exclusive liquid. The catch is that you've got
to come out to Kentucky and see us to get a bottle."

Bourbon At Its Best
This bourbon expression from Jim Beam is the most exclusive, highest quality
offering within the Beam family. Only available at the Jim Beam American
Stillhouse in Clermont, Ky., it is:

  oExtra-aged in the optimal rack-house position, determined by Master
    Distiller, Fred Noe
  oFinished in PX sherry casks, adding a dynamic to its taste that other
    bourbons can't offer
  oSmooth, rich, full-bodied and mature
  oPackaged in a luxury wooden case
  o100-proof and priced at $199.99

Jim Beam's American Stillhouse
The first stop on the Kentucky bourbon trail, Jim Beam's Kentucky distillery
is nestled in the rolling foothills of Clermont, Ky., just 30 minutes from
Louisville. Visitors get an up-close and personal look at how the world's
finest bourbon is crafted, aged and perfected as they learn all there is to
know about this classic spirit. Visit www.americanstillhouse.com to plan a
visit and pick up a bottle of Distiller's Masterpiece.

For more information on Jim Beam's world-leading bourbon portfolio and latest
innovations – including Jacob's Ghost™, Devil's Cut®, Red Stag by Jim Beam®
and the upcoming Signature Craft product line – please visit www.JimBeam.com,
www.Facebook.com/JimBeam or @JimBeamOfficial.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the
Spirits that Stir the World. Consumers from all corners of the globe call for
the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's
Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky
DYC and DeKuyper Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of Creating
Famous Brands, Building Winning Markets and Fueling Our Growth.Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5 billion
(excluding excise taxes), volume of 38 million 9-liter equivalent cases and
some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and
the MSCI World Index. For more information on Beam, its brands, and its
commitment to social responsibility, please visit www.beamglobal.com and

drink smart®

Jim Beam® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol. ©2013 James B. Beam
Distilling Co., Clermont, KY

All other trademarks are the property of their respective owners.

Dan Cohen
Beam Inc.


Website: http://www.JimBeam.com
Website: http://www.beamglobal.com
Website: http://www.americanstillhouse.com
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