blu eCigs Voices Its Support For Recent State Legislation Prohibiting The Sale Of Electronic Cigarettes To Minors

blu eCigs Voices Its Support For Recent State Legislation Prohibiting The Sale
                      Of Electronic Cigarettes To Minors

PR Newswire

CHARLOTTE, N.C., April 3, 2013

CHARLOTTE, N.C., April 3, 2013 /PRNewswire/ --blu eCigs, the electronic
cigarette brand widely known for superior style and quality, today announced
its support for recent legislation prohibiting the sale of electronic
cigarettes to minors. The purchase or sale of electronic cigarettes to people
in Indiana and Mississippi under age 18 will be illegal beginning July 1,
2013, as a result of new laws recently passed by the legislatures and signed
by the governors of both states.

On April 1, 2013, Indiana Governor Mike Pence signed into law HB 1225 that
makes it illegal for people under age 18 to purchase electronic cigarettes
(e-cigarettes) in the State of Indiana. Governor Pence's action comes just
weeks after Mississippi Governor Phil Bryant signed (on March 18, 2013)
similar legislation in Mississippi (HB 613) that also restricts the sale and
purchase of e-cigarettes to minors under age 18. The new laws in both states
take effect on July 1, 2013.

blu eCigs, a leading electronic cigarette manufacturer, and a subsidiary of
Lorillard, Inc., supports the legislation signed into law by both Governor
Pence and Governor Bryant.

"blu eCigs strongly supports and advocates for legislation or regulation that
prevents the sale or distribution of electronic cigarettes to minors, and the
company is pleased that Indiana and Mississippi have adopted legislation to
prohibit the sale or distribution of electronic cigarettes to minors under the
age of 18," said Jim Raporte, president of blu eCigs.

After Lorillard's acquisition last year of blu eCigs, the electronic cigarette
company made a commitment to take a leadership role in shaping how this
emerging category can be responsibly regulated.

Responsible e-cigarette manufacturers, including blu eCigs, already prohibit
the sale of e-cigarettes to anyone younger than 18 through strict
age-verification and third party certification procedures on websites or
through vendor verification in stores. But the sale of e-cigarettes to minors
under the age of 18 is still possible in several states that do not make it
illegal for retailers to sell, furnish and distribute electronic cigarettes to
minors.

AboutblueCigsElectronic Cigarettes

blueCigs^®electronic cigarettes offerthe look and feel of traditional
cigarettes – without the tobacco smoke, ash, or smell. blueCigsprovidesa
realistic recreational alternative to smoking – creating a vapor "puff" that
evaporates within seconds.The products have been featured in the presenter
gift bags at the Grammy Awards, other celebrity events, and are used by a
number of A-list actors, musicians, and athletes. Available online and at
retailers nationwide,blueCigscomein convenient disposables or rechargeable
packs for regular use, with or without nicotine and in a variety of
flavors.blueCigs provideinnovative technology foran improved consumer
experience that enhances the social aspect of e-cigarettes. The company is
based in Charlotte, NC, and blu eCigs'flavors are made in the USA. For more,
visitwww.blucigs.com.

SOURCE blu eCigs

Website: http://www.blucigs.com
Contact: Marissa Dursin, 609-279-0050 ext. 104, marissa@resoundmarketing.com