bebe stores, inc. Names Katrina Glusac Chief Merchandising Officer

  bebe stores, inc. Names Katrina Glusac Chief Merchandising Officer

Seasoned Merchandising Executive to Elevate Brand’s Offering for Next Phase of
                                    Growth

Business Wire

LOS ANGELES -- April 3, 2013

bebe stores, inc. (NASDAQ: BEBE) today announced that it has named Katrina
Glusac as Chief Merchandising Officer, effective immediately. In her new role,
Ms. Glusac will lead the merchandising, visual merchandising and planning &
allocations teams in defining and building the brand’s merchandising offerings
across all categories. She reports to the Company’s CEO Steve Birkhold and
will work closely with Brigitte Bogart, the recently appointed EVP of Design
and Product Development, in leading the new direction of the brand.

bebe stores, inc. Names Katrina Glusac Chief Merchandising Officer (Photo:
Business Wire)

bebe stores, inc. Names Katrina Glusac Chief Merchandising Officer (Photo:
Business Wire)

A seasoned strategic merchandising executive, Ms. Glusac brings more than 20
years of expertise in product development and product management for
contemporary and e-commerce brands. Most recently, Ms. Glusac served as Chief
Merchant and VP of Merchandising at ShoeDazzle.com where she successfully
built a new merchandising, design and planning team, improved sell through and
inventory performance and leveraged emerging technology and data-driven
marketing to significantly increase company sales. Previously, Ms. Glusac was
Divisional VP and GMM of Guess?, Inc., where she conceptualized and helped
launch Marciano, the company’s first fashion forward contemporary division,
which became the number one performing division in many categories. Ms. Glusac
has also held senior merchandising positions at Arden B. and Charlotte Russe,
Inc.

“We are very pleased to welcome such a strong and proven merchant to the bebe
team,” said Mr. Birkhold. “With an exceptional track record in elevating the
performance of prominent contemporary brands, Katrina will be instrumental in
helping us develop a merchandising strategy to reflect today’s fashion-focused
and digitally savvy customer.”

“I have long admired the bebe brand and am thrilled to join the company as
part of its next phase of growth,” said Ms. Glusac. “I look forward to working
closely with Brigitte Bogart in creating a vision that will excite today’s
customer, while building on the brand’s strong heritage.”

Ms. Glusac holds an Executive Master’s in Business Degree (EMBA) from Daniel’s
College of Business at the University of Denver, and a Bachelor of Arts degree
from Pepperdine University.

bebe stores, inc. is a global specialty retailer, which designs, develops and
produces a distinctive line of contemporary women’s apparel and accessories
under its bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently
operates 244 stores, of which 191 are bebe stores, including the on-line store
bebe.com, and 53 are 2b bebe stores, including the on-line store 2bstores.com.
These stores are located in the United States, U.S. Virgin Islands, Puerto
Rico and Canada. bebe also distributes and sells bebe branded product through
its licensees in approximately 23 countries.

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Contact:

bebe stores, inc.
Mary Hamilton, 213-362-2424
Sr. Director, Communications
mhamilton@bebe.com
 
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