Quebecor Is Proud to Be a Major Partner of Jour de la Terre Quebec for the 7th Year

Quebecor Is Proud to Be a Major Partner of Jour de la Terre Quebec for the 7th 
MONTREAL, QUEBEC -- (Marketwired) -- 04/03/13 --
(TSX:QBR.A)(TSX:QBR.B) - Quebecor, in collaboration with its
subsidiaries, is pleased to associate with the Jour de la Terre
Quebec organization for the seventh consecutive year. An important
initiative of the partnership includes the Earth Calling! recycling
program for mobile handsets, accessories and batteries, which
Quebecor and its Videotron subsidiary have been supporting since
2008. More than 240 drop-off points have been set up in Videotron
stores and kiosks, Le SuperClub Videotron locations and Archambault
stores across Quebec. To date, nearly 100,000 handsets have been
diverted from landfill sites, achieving a reuse rate estimated at
Itinerant e-waste collection events  
First one to be held on Earth Day, the 22nd of April, at Square
This year, Quebecor, Videotron and Jour de la Terre Quebec are
expanding their partnership by organizing itinerant e-waste events
where consumers can drop off a variety of electronic devices. The
first will be held on Earth Day, the 22nd of April, at Square
Victoria in Montreal (between Viger St. and Saint-Antoine St.). For
the event, a sorting centre will be set up on-site. Individual
consumers, retailers and businesses will be able to dispose of their
electronic wastes, including a wide range of consumer electronic
products such as mobile devices, desktop computers, television sets,
printers, answering machines, modems, cables, connectors, remote
controls and much more. Volunteers will be on hand to greet visitors
and guide them through the sorting centre. Music, events and speeches
on environmental subjects will also be featured.  
In addition to financial assistance, Quebecor supports Jour de la
Terre Quebec with a large-scale promotional campaign across its
numerous media platforms. Furthermore, Quebecor's subsidiaries will
help promote public awareness of environmental issues. For example,
MAtv has partnered with, the Journal de Montreal
will publish a special Earth Day supplement on April 18th, and the
daily 24 Heures will do the same on April 22nd. TVA's program Salut
Bonjour!, TVA Publications' magazines and Quebecor's many community
newspaper will also cover the event Earth Day. 
"The e-waste collection event will help collect and give a second
life to dozens of tons of e-waste", mentioned Pierre Lussier,
Executive Vice President of Jour de la Terre Quebec. "Our partnership
with Quebecor has proved very beneficial for the environment thus
far. It is clear to us that environmental concerns are deeply
embedded in Quebecor's corporate values." 
Quebecor and its environmental strategy: 2012 results and milestones  
"The sum of our many daily acts for the environment has a direct
positive impact on our society", said Pierre Karl Peladeau, President
and CEO of Quebecor. "There is great power in the combined efforts of
our company, our subsidiaries and our 16,000 employees: the power of
numbers! Quebecor is proud of its role in supporting so many
environmental programs."  

--  Recycling and recovery 
    Every day, Quebecor supports numerous recycling and recovery actions
    aimed at reducing the volume of waste sent to landfill sites. Quebecor's
    initiatives in this area include: continuous improvement of multi-
    material recycling, environmentally responsible management of waste
    stemming from the construction and maintenance of Videotron's network,
    and programs to recover and refurbish the organization's used computers.
    To implement these programs, Quebecor works with social economy
    enterprises such as SIT, Insertech Angus and AFFI-Informatique. 
--  Improving energy efficiency and reducing greenhouse gas emissions 
    Quebecor has been measuring its energy consumption and calculating its
    greenhouse gas emissions for the past three years. As part of its
    continuous improvement process, it compiles the results and reports them
    to the Carbon Disclosure Project. Initiatives in this area include the
    installation of hybrid electrical systems on some of the vehicles in
    Videotron's fleet accompanied by eco-driving awareness campaigns.
    Together, these efforts yielded a 17.47% reduction in Videotron's CO2
    fleet emissions in 2012 compared with 2011. 
    At the same time, Quebecor encourages its employees to use mass transit
    by participating in the Opus+ Entreprise program operated by the Agence
    metropolitaine de transport (AMT) and the Opus & Cie program operated by
    the Societe de transport de Montreal (STM). It also promotes cycling to
    work through the Bixi Corporate program and encourages carpooling
    through the AMT's carpooling website. 
--  Responsible procurement 
    Quebecor has introduced a number of measures related to responsible use
    of natural resources. In 2012, Quebecor Media Printing obtained the
    Forest Stewardship Council (FSC) chain-of-custody certification for its
    two printing plants. FSC certification tracks forest fibre through the
    supply chain, from the forest to the consumer, and guarantees that FSC
    certified products have not been mixed with uncertified products. 
    Quebecor Media Book Group has been printing its black-and-white books on
    paper made of 100% post-consumer fibre since 2007. In 2012, that
    practice saved 1,106 trees, the equivalent of the area of 81 hockey
    rinks. Moreover, more than 90% of TVA Publications magazines are printed
    on FSC-certified paper. Other initiatives include a 5 cents charge for
    single-use bags at Archambault stores, with all proceeds going to Jour
    de la Terre Quebec. The money is used to fund greening projects and
    other environmental efforts. 
--  Education and mobilization 
    Quebecor's team of green ambassadors, spread among its subsidiaries,
    provide information and raise awareness within the organization. Efforts
    to raise public awareness included a pledge in 2011 by the commuter
    daily newspaper, the 24 Heures, to plant two trees for every ton of
    newspaper recycled by users of Montreal's metro system. As a result, in
    October 2012, employees of the 24 Heures and the STM symbolically
    transformed the 851 tonnes of paper recycled in 2011 into more than
    1,700 plants, which will grow in a section of Montreal`s Angrignon Park.

The Corporation  
Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B) is a holding company with a
75.4% interest in Quebecor Media Inc., one of Canada's largest media
groups, with more than 16,000 employees. Quebecor Media Inc., through
its subsidiary Videotron Ltd., is an integrated communications
company engaged in cable television, interactive multimedia
development, Internet access services, cable telephony and mobile
telephony. Through Sun Media Corporation, Quebecor Media Inc. is the
largest publisher of newspapers in Canada. It also operates
and its network of English- and French-language Internet properties
in Canada. In the broadcasting segment, Quebecor Media Inc. operates,
through TVA Group Inc., the number one French-language conventional
television network in Quebec, a number of specialty channels, and,
through Sun Media Corporation, the English-language SUN News channel.
Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major
interactive technologies and communications agency with offices in
Canada, the United States, Europe and Asia. Quebecor Media Inc. is
also active in magazine publishing (Publications TVA Inc.), book
publishing and distribution (Sogides Group Inc., CEC Publishing
Inc.), the production, distribution and retailing of cultural
products (Archambault Group Inc., TVA Films), video game development
(BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and
retailing (Le SuperClub Videotron ltee), the printing and
distribution of community newspapers and flyers (Quebecor Media
Printing Inc., Quebecor Media Network Inc.), news content production
and distribution (QMI Agency), multiplatform advertising solutions
(QMI Sales) and the publishing of printed and online directories,
through Quebecor MediaPages(TM).
Martin Tremblay
Vice President, Public Affairs
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