Ricoh Innovations Launches Ocutag(TM) Mobile Visual Search Platform From New Business Unit in India

Ricoh Innovations Launches Ocutag(TM) Mobile Visual Search Platform From New 
Business Unit in India 
First Implementation Is With Disney UTV Digital India New Smartphone
App, Bringing Bollywood Stars to Life With Visual Search 
MENLO PARK, CA -- (Marketwired) -- 04/03/13 --  Ricoh Innovations
Corporation ("RIC"), a Silicon Valley-based subsidiary of Ricoh
Company, Ltd. that develops innovative technologies and creates new
businesses for Ricoh, today announced the launch of the Ocutag mobile
visual search platform, the first product from its newly formed
Visual Services and Solutions Business Unit. The first implementation
for this technology has been done with Disney UTV Digital's new
smartphone app in India. 
Disney UTV Digital has launched its "UTV Stars" mobile app for
smartphones powered with the Ocutag platform. The Augmented Reality
feature called Snap Search connects users to their favorite Bollywood
stars and allows them to click a snap of a movie poster to provide
easy access to customized content like movie trailers, behind the
scenes videos, Tweets, pictures and more.  
"The mission for our new Visual Services and Solutions Business Unit
is to understand and interpret the world's visual information to
provide an enhanced human experience. High-performance, large-scale
mobile visual search plays an important role in realizing that
mission," stated Dr. Nikhil Balram, president and CEO of Ricoh
Innovations. "We are proud to be a part of Disney UTV's
next-generation mobile app, demonstrating an exciting new way that
companies can use Ricoh's Ocutag platform to deliver the value of
visual search to their customers," added Dr. Balram. 
When powered by the Ocutag platform, mobile apps connect users with a
variety of related digital media through the simple capture of an
image, for easy access to customized multimedia content and other
services. The Ocutag platform improves companies' ability to engage
their customers by presenting targeted, highly customizable,
actionable information. Any image, including those on TV screens,
posters, magazines, catalogs and product packaging, can connect users
to digital marketing content such as text, video, purchase options
and access to social networks. 
"With the UTV Stars App, our focus was to provide an engaging and
immersive Bollywood experience. The Ocutag platform helps us deliver
just that with the innovative experience of direct access content of
their favourite movies at their fingertips with a simple click of a
movie's poster and associated media," said Sameer Pitalwalla,
Director, Video & Celebrity, Disney UTV. 
The UTV Stars app is the first entertainment app for smartphones in
India that provides Bollywood news, gossip, movies and live TV all in
one app. Available for Android, iOS and Windows phones, the app
provides an instant connect to the world of Bollywood at the touch of
a phone. Smartphones are becoming increasingly popular in India, with
market research firm IDC forecasting smartphone sales to reach 28
million units in 2013, increasing to 156 million units in 2017.
India's film entertainment industry is the largest in the world in
terms of the number of films produced (around 900 annually) and its
theatrical admissions (around 3 billion tickets annually), according
to Ernst & Young in 2012. 
The Ocutag mobile visual search platform (
provides developers with open APIs and online services to enable and
support the integration of visual search into mobile apps. It uses
the unique and proprietary Ricoh Visual Search technology that has
over ninety patents granted or pending, to deliver industry-leading
performance with fast response times and high accuracy, while
supporting large databases to satisfy the most demanding of
applications. Also provided is access to comprehensive, easy-to-use
tools for developers and content experts, as well as rich analytics
and extensive support. 
| About Ricoh Innovations Corporation | 
Headquartered in California's Silicon Valley with a subsidiary in
Bangalore, India, Ricoh Innovations Corporation ("RIC") develops
innovative technologies and creates new businesses for Ricoh Company,
Ltd. Founded as Ricoh Innovations, Inc. in 1997 as a subsidiary of
Ricoh and expanded to Ricoh Innovation Corporation in 2013, RIC is
home to world-class technologists, accomplished ethnographers and
designers, and an experienced business team. 
Ricoh Innovations Corporation addresses the large opportunities and
challenges presented by The Infinite Network -- RIC's vision of the
future in which all things and all people are connected all the time.
Through the seamless integration of technology, user experience and
business expertise, RIC generates Deep Innovation leading to the
creation of new businesses that provide value to Ricoh's customers.
Internal innovation is complemented with Open Innovation: working in
partnership with a broad range of leading universities and
forward-thinking companies around the world. To learn more about
Ricoh Innovations Corporation, visit 
| About Ricoh | 
Ricoh is a global technology company specializing in office imaging
equipment, production print solutions, document management systems
and IT services. Headquartered in Tokyo, Ricoh Group operates in more
than 200 countries and regions. In the financial year ending March
2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx.
23 billion USD). 
The majority of the company's revenue comes from products, solutions
and services that improve the interaction between people and
information. Ricoh also produces award-winning digital cameras and
specialized industrial products. It is known for the quality of its
technology, the exceptional standard of its customer service and
sustainability initiatives. 
Under its corporate tagline, imagine. change. Ricoh helps companies
transform the way they work and harness the collective imagination of
their employees. 
For further information, please visit 
Copyright 2013 Ricoh Innovations Corporation. All rights reserved.
All referenced product names are the trademarks of their respective
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Media Contacts: 
Deborah Lamascus Hamilton
+1 (415) 273-9168 
Cate Thomassen
+1 (650) 496-5746 
Ashootosh Chand
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