Webster Bank Names SapientNitro as Marketing Agency of Record

  Webster Bank Names SapientNitro as Marketing Agency of Record

Business Wire

WATERBURY, Conn. -- April 3, 2013

Webster Bank (NYSE: WBS), a leading regional bank serving businesses and
consumers from Westchester County, N.Y. to Boston, Mass., today announced that
it has selected SapientNitro, part of Sapient (NASDAQ: SAPE), as its marketing
agency of record. Headquartered in Boston, SapientNitro uniquely integrates
brand communications, digital engagement, and omni-channel commerce to help
its clients around the world redefine how they engage today’s connected

SapientNitro was chosen based on its long-term partnership and track record
with the bank. As agency of record, SapientNitro’s scope of services will
expand to include the entire spectrum of brand communications and marketing
services, including research and strategy development, website development,
rich media and online creative, broadcast production, print and radio
advertising, media planning and buying.

“Through our years of partnership with SapientNitro, it is clear that they
truly appreciate the value we place on building and maintaining long-lasting
relationships with our customers and community partners. Our vision for
expanding relationships through deepening our relevance with today’s
increasingly connected customers requires a partner that can both conceive and
execute integrated brand experiences for a multi-channel world,” said Michelle
Crecca, executive vice president, chief marketing officer. “SapientNitro is
that partner; their unique ability to blend creative, strategy and digital
capabilities will ensure we are delivering on our promise and providing the
ultimate Webster service experience no matter where our customers choose to
engage with us.”

SapientNitro began working with Webster in 2007, initially providing web
design and technology services. Over the years, the partnership expanded to
include integrated interactive marketing and digital strategy and ultimately
led to SapientNitro’s selection as agency of record, following a review.

“It is incredibly exciting to see Webster, one of the region’s oldest and
most-respected retail financial institutions, take such an innovative approach
to evolving their customer experience and services,” said Chris Davey, senior
vice president and managing director for SapientNitro. “As technology
continues to redefine consumer behavior, it is forcing the need for
large-scale transformation in how banks do business. We look forward to
helping Webster continue to push the boundaries in redefining how they engage
with and serve an always-on customer.”

About Webster

Webster Financial Corporation (NYSE: WBS) is the holding company for Webster
Bank, N.A. With $20 billion in assets, Webster provides business and consumer
banking, mortgages, financial planning, trust and investment services through
168 banking offices; 294 ATMs; telephone banking; mobile banking; and the
Internet. Webster Bank owns the asset based lending firm Webster Business
Credit Corporation; the equipment finance firm Webster Capital Finance
Corporation; and provides health savings account trustee and administrative
services through HSA Bank, a division of Webster Bank. Member FDIC and equal
housing lender. For more information about Webster, including past press
releases and the latest annual report, visit the Webster website at
www.websterbank.com or follow us on LinkedIn
http://linkedin.com/company/webster-bank and Twitter


Webster Bank
Media Contact:
Sarah Barr, 203-578-2287
Investor Contact:
Terry Mangan, 203-578-2318
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