GfK Appoints Fahimi to Lead Sampling Statistics for US Panels, Projects Innovator in dual-frame RDD, ABS sampling will help GfK maintain its commitment to the highest quality in online research Business Wire NEW YORK -- April 3, 2013 GfK has named Mansour Fahimi, Ph.D., as Senior Vice President of Sampling Statistics, signaling the company’s continued commitment to the highest standards in online consumer survey research methods. Dr. Fahimi will serve as chief statistician to GfK’s KnowledgePanel® and will lead methodological innovations, including sampling and weighting, for GfK’s US customer panels, custom research studies, strategic commercial engagements, and federally sponsored survey research projects. Fahimi is a leading researcher in the areas of dual-frame RDD and address-based sampling methodologies; he has worked with GfK on its sampling methodology for KnowledgePanel®, the only commercially available online panel derived from a statistically projectable sample of the US population. “We are thrilled to add Dr. Fahimi’s great learning and impeccable judgment to our team,” said Mike Dennis, Managing Director of Government and Academic Research at GfK. “He is keenly familiar with our sampling techniques and has years of experience with post-survey data enhancement procedures and analysis of data from complex surveys. As GfK continues to expand survey research support for its public policy and commercial clients, Mansour will be at the forefront, leading our development of innovative methodologies rooted in sound statistical fundamentals.” Fahimi has 25 years of experience in survey and market research methods and applications. Most recently, he was Vice President, Statistical Research Services, for Marketing Systems Group in Horsham, Pennsylvania. This unique experience qualifies him as one of the very few statisticians in the nation with a deep knowledge about how various sampling frames are constructed for generation of probability-based samples. Earlier, Fahimi held senior statistical positions at RTI International, PricewaterhouseCoopers, Opinion Research Corporation, and Westat. Fahimi has numerous publications and presentations to his credit and holds a Ph.D. in Applied Statistics from the University of New Mexico. Throughout the years, Mansour has served as an adjunct professor of statistics at various institutions, including the University of New Mexico, Graduate School of the USDA, and Montgomery College in Maryland. About GfK GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012,GfK’s sales amounted to EUR 1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. Contact: GfK Marketing and Communications, Consumer Experiences North America David Stanton, 908-875-9844 Vice President firstname.lastname@example.org
GfK Appoints Fahimi to Lead Sampling Statistics for US Panels, Projects
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