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GfK Appoints Fahimi to Lead Sampling Statistics for US Panels, Projects



  GfK Appoints Fahimi to Lead Sampling Statistics for US Panels, Projects

Innovator in dual-frame RDD, ABS sampling will help GfK maintain its
commitment to the highest quality in online research

Business Wire

NEW YORK -- April 3, 2013

GfK has named Mansour Fahimi, Ph.D., as Senior Vice President of Sampling
Statistics, signaling the company’s continued commitment to the highest
standards in online consumer survey research methods. Dr. Fahimi will serve as
chief statistician to GfK’s KnowledgePanel® and will lead methodological
innovations, including sampling and weighting, for GfK’s US customer panels,
custom research studies, strategic commercial engagements, and federally
sponsored survey research projects.

Fahimi is a leading researcher in the areas of dual-frame RDD and
address-based sampling methodologies; he has worked with GfK on its sampling
methodology for KnowledgePanel®, the only commercially available online panel
derived from a statistically projectable sample of the US population.

“We are thrilled to add Dr. Fahimi’s great learning and impeccable judgment to
our team,” said Mike Dennis, Managing Director of Government and Academic
Research at GfK. “He is keenly familiar with our sampling techniques and has
years of experience with post-survey data enhancement procedures and analysis
of data from complex surveys. As GfK continues to expand survey research
support for its public policy and commercial clients, Mansour will be at the
forefront, leading our development of innovative methodologies rooted in sound
statistical fundamentals.”

Fahimi has 25 years of experience in survey and market research methods and
applications. Most recently, he was Vice President, Statistical Research
Services, for Marketing Systems Group in Horsham, Pennsylvania. This unique
experience qualifies him as one of the very few statisticians in the nation
with a deep knowledge about how various sampling frames are constructed for
generation of probability-based samples. Earlier, Fahimi held senior
statistical positions at RTI International, PricewaterhouseCoopers, Opinion
Research Corporation, and Westat.

Fahimi has numerous publications and presentations to his credit and holds a
Ph.D. in Applied Statistics from the University of New Mexico. Throughout the
years, Mansour has served as an adjunct professor of statistics at various
institutions, including the University of New Mexico, Graduate School of the
USDA, and Montgomery College in Maryland.

About GfK

GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012, GfK’s sales amounted to EUR 1.51 billion.

To find out more, visit www.gfk.com/us or follow GfK on Twitter:
https://twitter.com/GfK_en.

Contact:

GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President
david.stanton@gfk.com
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