Pandora Announces March 2013 Audience Metrics
OAKLAND, Calif., April 3, 2013
OAKLAND, Calif., April 3, 2013 /PRNewswire/ --Pandora (NYSE: P), the leading
internet radio service, announced today new metrics that were reached in the
month of March 2013.
oListener hours for Pandora during the month of March 2013 were 1.49
billion, an increase of 40% from 1.07 billion during the same period last
oShare of total U.S. radio listening for Pandora in March 2013 was 8.05%,
an increase from 5.73% at the same time last year.
oActive listeners were 69.5 million at the end of March 2013, an increase
of 36% from 51.2 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the
most current information regarding Pandora's users and usage across platforms.
Beginning with the March 2013 metrics, Pandora will report monthly U.S. radio
listening market share data on a trailing 28-day basis as of the end of the
month (whereas previous reports were based on a trailing 7-day basis as of the
end of the month). The new 28-day trailing methodology will provide a more
accurate reflection of Pandora's monthly market share. Comparative data for
previous time periods (in this case, March 2012) will be revised for
consistency of presentation.
Pandora(NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song, or genre. The Music Genome
Project^®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora^® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of more than one million tracks. Tens of millions of people turn on
Pandora every month to hear music they love. www.pandora.com
Contact: Mollie Starr, Pandora Communications and Public Relations,
firstname.lastname@example.org, (510) 842-6996; Dominic Paschel, Corporate Finance and
Investor Relations, email@example.com, (510) 842-6960
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