Canon U.S.A. Announces Free Firmware and Application Software Upgrades for Select Cinema EOS System Cameras

  Canon U.S.A. Announces Free Firmware and Application Software Upgrades for
  Select Cinema EOS System Cameras

   New Upgrades, Including Support for Industry-Standard ACES, Look to Help
                Deliver Greater Production Workflow Efficiency

Business Wire

MELVILLE, N.Y. -- April 03, 2013

Canon U.S.A., Inc. a leader in digital imaging solutions, announced today new
firmware and application software upgrades for the Company’s Cinema EOS System
lineup of cameras. New ACES compatibility software for the Cinema EOS C500 and
Cinema EOS C500 PL Digital Cameras will be available as a free download
expected in June 2013. Additional Cinema EOS firmware upgrades, including a
new 1,440 x 1,080 pixel recording mode at 35Mbps for the Cinema EOS C300 and
Cinema EOS C300 PL Digital Cameras, are expected to be available as free
downloads starting in October 2013, all from www.usa.canon.com.

In response to strong demand from professionals working in the fields of
motion picture, commercial and television production, the firmware and
application software upgrades will offer enhanced color management efficiency
and camera functionality, contributing to improved video production workflow
efficiency.

ACES Compatibility for Greater Production Workflow Efficiency (EOS C500/EOS
C500 PL)

Cinema EOS C500 and Cinema EOS C500 PL camera users will be able to download a
new version of Canon’s Cinema RAW Development Software for working with 4K RAW
data. The new version provides support for the Academy Color Encoding System
(ACES) color management standard, as defined by the Academy of Motion Picture
Arts and Sciences (AMPAS) and standardized by the Society of Motion Picture &
Television Engineers (SMPTE). Compatibility with ACES helps make efficient
workflows possible, enabling color management using a uniform color space –
even when handling video captured using multiple cameras with different color
characteristics.

Automatic Functions (EOS C300) and New Recording Mode (EOS C300/EOS C300 PL)

A new firmware upgrade for the Cinema EOS C300 Digital Camera adds Push Auto
Iris and One-Shot Autofocus (AF), two outstanding automatic functions
incorporated in the Cinema EOS C100 Digital Camera (released in November
2012). These functions enable users to automatically adjust lens aperture and
focusing through a simple one-touch operation, which can be particularly
useful for cinematographers and videographers shooting without the support of
an assistant.

In addition, a firmware upgrade for the Cinema EOS C300 and Cinema EOS C300 PL
Digital Cameras adds a 1,440 x 1,080 pixel recording mode at 35Mbps, a
resolution widely used in terrestrial digital television broadcasting. This
new mode will expand the versatility of the XF codec and can be a useful
addition for broadcast applications where the reduced bandwidth requires less
transmission time while still maintaining a high level of image quality.

Shifting Display Location during Magnified Focus Assist (EOS C100, EOS
C300/EOS C300 PL, EOS C500/EOS C500 PL)

Firmware upgrades for the EOS C500 and EOS C500 PL, EOS C300, EOS C300 PL, and
EOS C100 Digital Camera models enable the Magnified Focus Assist function’s
magnified view area within the viewfinder and LCD monitor to be shifted to
locations other than the center of the screen, allowing users to confirm focus
across the entire display area.

About ACES

Professionals in the cinema, television and other high-quality digital
production industries commonly make use of multiple cameras when shooting
video. As these cameras employ different sensors, each offers varying color
characteristics. In addition, users can select from a diverse range of camera
settings during image capture, such as aperture, focus position, frame rate
and recording format, and because of this, images shot for a single scene can
produce different results in terms of color and gradation, depending on the
camera used.

Furthermore, when inputting, editing and outputting video, professionals may
use various displays, each with its own color space, resulting in differences
in how colors appear depending on the device used, even when viewing the same
footage. For example, the viewfinder of a camera used during filming, the PC
display used to edit the images, and the projector or television for viewing
the video each offer varying color characteristics, causing the colors in the
video to appear differently.

Therefore, color management takes a great deal of time and effort to correct
for camera- and display monitor-related color differences.

ACES is a color management architecture developed by AMPAS, and standardized
by SMPTE, that aims to improve efficiency among complex color management
workflows by delivering uniform color expression through a standardized color
space used during the video production workflow. Through compatibility with
ACES, video captured using different cameras and settings can be aligned with
the ACES color space, which offers a wide color range and high dynamic range.
ACES provides an archive-ready file format, and also delivers high workflow
efficiency by allowing users to confirm images with the same appearance even
when using display devices with varying color characteristics during input and
output.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. received the PCMag.com
Readers’ Choice Award for Service and Reliability in the digital camera and
printer categories for the ninth consecutive year, and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer service
and support for all of the products it distributes. Canon U.S.A. is dedicated
to its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

Availability and specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their
respective owners.

Contact:

Editorial:
Canon U.S.A., Inc.
Ashley Dickerson, 631-330-4286
adickerson@cusa.canon.com
or
Canon U.S.A., Inc.
Ellen Heydt, 631-330-5078
eheydt@cusa.canon.com
or
Canon U.S.A. Web site:
www.usa.canon.com
or
For sales information/customer support:
1-800-321-HDTV (4388)
www.canonbroadcast.com