All-New Ford Fusion Set to Sail the High Seas as Part of Ford's Involvement
with the Tom Joyner Foundation
- Ford will have the all-new 2013 Ford Fusion aboard the ship for the 2013 Tom
Joyner Fantastic Voyage, kicking off a national sweepstakes where one Tom
Joyner Morning Show listener or cruise attendee will win the keys to the
Fusion as part of the 2013 Fantastic Fusion Giveaway
- The relationship allows Ford to continue to interact with consumers about
the newly designed Fusion, while supporting education initiatives in the
African American community
- 2013 marks the seventh consecutive year Ford and radio personality Tom
Joyner have joined forces to support education in efforts to give students the
chance to attend college, by helping them push to "Go Further"
MIAMI, April 3, 2013
MIAMI, April 3, 2013 /PRNewswire/ --This weekend the 2013 Ford Fusion will
cruise the high seas of the Caribbean Islands with a "purpose." The Fusion
will sail for eight days and seven nights aboard the 2013 Tom Joyner Fantastic
Voyage, as part of Ford's relationship with the Tom Joyner Foundation.
This marks the seventh consecutive year Ford has been the automotive exclusive
sponsor and the second year Ford is the official presenting sponsor of the
cruise, which supports Historically Black Colleges and Universities. This
year, Ford will give the keys to the newly designed Ford Fusion to one lucky
listener of the Tom Joyner Morning Show or cruise attendee as part of the 2013
Fantastic Fusion Giveaway.
"We are very excited to once again be a part of an event that supports higher
education within the community," said Shawn Thompson, Ford manager,
Multicultural Marketing. "Our ongoing involvement in this cruise allows us to
continue to 'Go Further' when it comes to not only our products, but also as
it relates to our commitment to educational attainment within the community."
The cruise, now in its 14th year, will set sail from Miami on Sunday, April 7,
and make stops in San Juan, Puerto Rico and Nassau, Bahamas. Cruisers will
have the chance to enjoy a stellar lineup of some of today's biggest R&B acts,
theme night celebrations, exclusive concerts and numerous activities on board
the ship. This year's performers include Snoop Dogg; Earth, Wind & Fire; and
Oscar winner Jamie Foxx with the Fantastic Voyage White Party on the beach.
Also confirmed are Ludacris, Maze featuring Frankie Beverly, and The O'Jays.
2013 Fantastic Fusion Giveaway promotion
The 2013 Fantastic Fusion Giveaway kicks off April 8 and runs through April
19. Cruise attendees and all Tom Joyner Morning Show listeners are encouraged
to register by visiting www.blackamericaweb.com to submit for a chance to win
an all-new 2013 Ford Fusion. In addition to the Fusion giveaway, Ford will
also be bringing along for the fourth year Play Date^™, an entertainment-based
company that offers an alternative to the traditional party by using
interactive games like No Hands Dance, Musical Chairs and the "Go Further" Day
Party to spark up the fun. The newly redesigned Ford Fusion will be the focal
point for all of Ford's activities this year.
"I've said it before and I will continue to say it, 'Ain't no cruise like a
Tom Joyner Foundation Fantastic Voyage Cruise,'" said Tom Joyner. "Ford shares
in our commitment in delivering unmatched entertainment, fun and purpose, all
in support of students attending Historically Black Colleges and
2013 Ford Fusion
The Ford Fusion has a sleek new design and brings alive the next generation of
more expressive vehicles from Ford. In addition to its fresh face, the all-new
Fusion offers the broadest selection of fuel-efficient powertrains in the
midsize car segment. Fusion offers consumers seven must-have technologies,
including a Lane-Keeping System, adaptive cruise control, active park assist
and MyFord Touch^®.
To learn more about the newly designed 2013 Ford Fusion, log onto
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 171,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
SOURCE Ford Motor Company
Contact: Michelle Matthews-Alexander, 313.585.4060, firstname.lastname@example.org
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