New Book Shows Salesforce Customers How to Unlock Revenue “Account Planning in Salesforce: Unlock revenue from big customers to turn them into BIGGER customers” teaches the three secrets to maximize revenue Business Wire SEATTLE -- April 03, 2013 The TAS Group, the world leader in intelligent sales performance automation today announced the release of “Account Planning in Salesforce,” the blueprint for Salesforce customers to maximize revenue from their current customers. Written by The TAS Group CEO, Donal Daly, Account Planning in Salesforce reveals core principles that combine proven sales methodology with software to get closer to customers and maximize revenue. “Following the principles in this book will increase revenue by 41% on average,” said Donal Daly, Founder and CEO of The TAS Group and author of Account Planning in Salesforce. “This is Account Planning that works – because it is fully integrated with Salesforce CRM. There has never been a time where customer focus has been more important. As broad marketing becomes irrelevant, sales professionals need to treat their current customers as their marketplace; consider what the marketplace needs and then deliver true value.” Matthew Dixon, co-author of The Challenger Sale, said, “Unlike most books on this topic, Donal grounds his recommendations in the context of modern B2B sales, where customers armed with massive amounts of information and advice can afford to engage sales people later and later in the purchase decision.” According to Daly, “More than half of the sales professionals we’ve spoken to acknowledge that they are not maximizing revenue in their accounts. Sales reps are leaving money on the table and they are not serving their customers well. This book, based on interactions with hundreds of sellers and their customers, describes how high-performing rockstar sales reps are successful at maximizing value in their strategic accounts, both for themselves and for their customers.” Dixon continues, “As Donal demonstrates, there are no short-cuts to getting this right. Account Planning is required reading for those of us who want to keep selling and avoid the trap of order-taking.” Daly will conduct a webinar to share the insights from his book on April 23, 2013. More information is available at http://www.thetasgroup.com/accountplanning. The book has received praise from a number of industry experts including Ron Huddleston, Senior Vice President, ISV & Channel, salesforce.com: “Account Planning in Salesforce contains valuable advice on how to use account planning methodology in Salesforce to accelerate revenue growth. It is a great example of how partners are leveraging the power of the Salesforce Platform to provide customers with the right tools to accelerate their success in the cloud.” Matthew L. Cox, Senior Director, Sales Strategy and Operations, Hewlett-Packard, said the book is "a must-read for all sales professionals working in a salesforce.com environment!” Account Planning is a core sales skill that requires a disciplined approach and ongoing care and maintenance. The book not only teaches the ‘how,’ but ‘why’ proper Account Planning will drive bigger and stronger sales opportunities.” Account Planning in Salesforce is available through a number of online book sellers including Amazon, Barnes & Noble, Apple iBooks and Sony Reader. All profits will be donated to WITNESS, an international nonprofit organization dedicated to exposing human rights abuses through video and storytelling. Learn more at http://www.witness.org. About The TAS Group The TAS Group helps sales professionals sell smarter and manage better using Dealmaker intelligent software and proven sales methodology. Dealmaker sales performance automation software drives revenue growth for businesses worldwide, including market leaders such as Hewlett-Packard, Autodessk, Xerox, International Turnkey Systems and Alcatel Lucent. Dealmaker delivers real-time opportunity and account management, intelligent deal coaching, accurate sales forecasts, smart playbooks, self-paced learning, and predictive analytics, resulting in measurable sales growth. According to the Aberdeen Group, customers of The TAS Group realize 21 percent greater attainment of sales quotas. The TAS Group is based in Seattle with offices in Atlanta, Dublin and Reading UK. For additional information visit http://www.thetasgroup.com. Contact: The TAS Group Suzanne Rabauer, 866-570-3836 firstname.lastname@example.org
New Book Shows Salesforce Customers How to Unlock Revenue
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